FERNDALE, Mich. — Michigan-based pleasure products distributor Nalpac has announced the purchase of Entrenue in an expansion westward that includes Entrenue’s Scottsdale, Arizona warehouse and offices, and a staff with multiple tenured team members.
Calling the acquisition “one of the best-kept secrets in the industry,” the conjoined companies said their manufacturing partners and customers are receiving an “excellent opportunity for growth kicking off 2023.”
Steve and Andy Craig purchased Nalpac in 2017, and have renovated the company to become a premier supplier of pleasure products.
"Our team is excited about the merger with Entrenue and their outstanding staff, who share the same commitment to providing the highest level of service to every customer," Nalpac CEO Steve Craig said. “For Nalpac, this expansion supports our continued vision for growth across all sectors of the sexual health and wellness community. Joe spent years building a unique business that has become a one-of-a-kind distribution model transcending adult distribution.”
Nalpac reports it has spent a significant amount of time and resources on upgrading technology and logistics with the goal of adding value at the distribution level for its retailer clientele and manufacturers.
Entrenue founder Joe Casella said, "After 16 years of owning Entrenue, it is time for me to move on. I have accomplished everything I had in my sights during that time, including bringing pleasure and joy to millions of people, donating a ton to charity, improving thousands of small businesses along the way, and supporting the livelihoods of my dedicated staff every day. I wanted to sell to an ethical team who had a proven track record of success, an excellent reputation and had impressed me over the years. After speaking with the Craig brothers from Nalpac, it was clear to me that they were my top choice. After hearing their story and what they did with Nalpac, never hearing a bad word about them from my peers, and seeing them included regularly by new suppliers about conversations in brand exclusivity, they stood out to me. After dealing with them over the last several months in this deal, I see that I made the right choice. They are kind, have integrity, and have exciting plans to grow my baby…make that my 16-year-old. Thank you again to my talented suppliers, incredible retailers, and my dedicated staff, who happen to be my family away from home."
According to the company, the benefits for Nalpac and Entrenue manufacturing partners include the ability to reach an expanded database of customers. Retailers will have access to a broader range of exclusive brands and product selections across all categories.
"I'm thrilled about the Nalpac and Entrenue acquisition and believe it's an intelligent, prosperous synergy and win-win for all,” said Lily Wang, Entrenue VP of sales and marketing. “Our clients will highly benefit the most with an expanded customer service team in different time zones and distribution centers for faster shipping in different regions. I'm personally very excited to work with the Nalpac team to build new relationships across all departments. This is a wonderful opportunity to learn and grow more with a larger organization. Our teams will have access to new and different resources, tools, and expertise from all the successful team members. Nalpac has become a rising and worthy competitor, but our preferred partner because of their positive work ethics!”
Moving forward, both teams will be working together to streamline logistics, shipping and integration, and the introduction of Nalpac's technology systems.
"I had the opportunity to work with Joe, Lily and the Entrenue team in my prior experience in retail, and I have immense respect for their special brand of service," said Phoebe Grott, Nalpac director of marketing and strategic partnership. “Both Nalpac and Entrenue have long-standing relationships in the industry and are aligned on values and integrity. I am excited to collaborate with the great folks at Entrenue to deliver the best services and assortment at the distributor level in 2023 and beyond.”
The Nalpac and Entrenue teams say they look forward to working closely with suppliers and customers to leverage this merger for strategic growth in the sexual health and wellness marketplace in the coming year and beyond.
