Playboy to Relaunch Flagship Magazine Digitally, Overhaul Creator Platform

Playboy to Relaunch Flagship Magazine Digitally, Overhaul Creator Platform

LOS ANGELES — Playboy will relaunch a digital version of its magazine, which was discontinued in 2020, later this year as part of an effort to rebrand the company’s creator platform.

Playboy’s current creator platform, Centerfold, will be integrated into the new platform, according to an article in the New York Post that quotes top execs at the company.

Centerfold creators — who joined the platform by invitation after it launched in December 2021 through a campaign spearheaded by rapper and influencer Cardi B — were advised of the changes several weeks ago.

Playboy’s parent company, the publicly traded PLBY Group, is aiming to position the newly revamped creator platform as a direct competitor to OnlyFans.

According to the Post, the online publication “will serve as an entry to Playboy’s ‘creator platform,’ which the brand is selling as an ‘elevated,’ ‘safe’ and ‘exclusive’ alternative to OnlyFans.”

Playboy creator Amanda Cerny, a popular model on the Centerfold platform, will appear on the first “digital cover” of the relaunched magazine, an image of which was shared with the Post.

The article notes that Cerny “has made more than $1 million as a Playboy creator using the beta version of the platform, Centerfold.”

Playboy’s Chief Brand Officer Rachel Webber told the Post, “Our Playboy creator platform is the Playboy magazine for the 21st century. We’re putting the power of content creation in the hands of the creative community and giving them the tools to interact with and monetize their fanbases directly.”

According to the company, to join the new platform, Playboy's creators have to apply and be accepted by its editorial team.

Playboy CEO Ben Kohn told the Post he hopes the platform “will disrupt the current creator economy the same way Playboy magazine shook up the publishing industry nearly 70 years ago.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

FSC Petitions 10th Circuit for Review of Utah AV Dismissal

Free Speech Coalition (FSC) on Wednesday petitioned the United States Court of Appeals for the 10th Circuit to review a decision handed down earlier this month by a three-judge panel of the same appeals court, which denied FSC the right to challenge Utah’s controversial age verification law by suing state officials.

Show More