NAPA, Calif. — Vibratex, maker of the Magic Wand vibrator, has unveiled new point-of-purchase merchandising elements for retailers.
The new visual items are: 72-inch by 36-inch self-adhesive slat wall skins, acrylic product displays that take up under 6 inches of counter space, and 6-foot tall inflatable Magic Wands.
"Combined, the collection is intended to help retailers showcase the iconic products like never before. Individually, each piece is a re-imagining of the brand’s visual identity," said a rep.
Vibratex CEO Ken Herskovitz touted the new retail displays.
"We’re so excited to support our loyal retailers with such a versatile range of merchandising," he said. "Not only do these elements showcase the evolution of our branding, they are functional — and fun — at the same time."
For more information, contact your Magic Wand distributor, email Director of Business Development Eddie Romero at eddie@vibratex.com, or visit Magic Wand online.
