POMPANO BEACH, Fla. — On April 22, M.D. Science Lab, maker of the Swiss Navy brand, is celebrating International Lubricant Day, a holiday the company created two years ago.
“Since its creation in 2021, M.D. Science Lab has kept its intention true, hoping that this day of acknowledgement will increase the visibility and acceptability of lubricants as a healthy part of a person’s intimate life,” a rep said. "Like last year, 2023's celebration recognizes the importance of lubricant and the value it can bring to relationships and personal health."
Briana Watkins, the company's VP of sales and marketing, added, “Our continuous research has found that the use of lubricants can help enhance sensations and make sexual activities more comfortable and pleasurable.
“However, there are still people who believe that using a personal lubricant is unnecessary or that its use is stigmatized. Our goal in sponsoring International Lube Day is to allow people to see lubricants in a more beneficial manner,” Watkins noted.
To help start conversations, Swiss Navy created a resource page.
“We encourage people to post on social media, tag us, and include the hashtag #InternationalLubeDay.” Watkins said. “Let’s get these healthy conversations started.”
For more information, visit Swiss Navy’s B2B resource center and SwissNavy.com.
