LOS ANGELES — Rock Candy Toys will launch Summer of Pride, its new social media campaign honoring notable adult industry members in the LGBTQ+ community.
Running from June 1 through late August, the series will spotlight each honoree in a dedicated post on Rock Candy’s Facebook, Instagram and Twitter accounts, accompanied by a bio and short interview. Rock Candy will also provide a special gift for each honoree.
According to the company, Summer of Pride was created to reflect the spirit of Rock Candy’s annual Ladies of the Industry series, which recognizes femme-identifying industry members during Women’s History Month.
Rock Candy Sales and Project Manager Jackie Richerson explained that the initiative “will show support and love for those who have made significant industry contributions throughout their careers, while also being influential figures who represent diversity and inclusion within this space.”
The pleasure product industry’s marketing, product development and sexual health education efforts, Richerson continued, “have made such positive strides in accessibility and inclusivity. This is largely attributed to the diverse perspectives and lived experiences that our LGBTQIA+ peers bring to the table.”
Two upcoming Summer of Pride honorees include Rin from The Garden in Columbus, Ohio, and Valentine from Spectrum Boutique.
Rock Candy Director of Sales Tracy Leone said, “We are so excited to kick off this special series, and celebrate alongside Pride events throughout the U.S. all summer long. Ladies of the Industry has been such a fulfilling experience for everyone involved. Summer of Pride allows us to shift this spotlight, and show love for highly-respected LGBTQIA+ friends and colleagues who contribute to the vibrancy of our one-of-a-kind industry.”
To follow the series, follow Rock Candy on Facebook, Instagram and Twitter, and turn on account notifications to stay up to date on the latest Summer of Pride honorees.
For more information, visit RockCandyToys.com, call 818-888-8738 or email tracy@rockcandytoys.com.
