DELHI, India — Besharam COO Raj Armani was recently featured by India Today magazine as a contributor to its Pleasure Issue.
In a piece titled “Riding High on Gadgets,” Armani shares data-driven insights from the sexual wellness and pleasure industry.
“We are honored to be featured in India Today magazine and look forward to sharing more of his insights in the future with Besharam at the helm of the sexual revolution in India,” a company rep noted.
The article offers a comprehensive overview of the challenges and perceptions associated with working in the pleasure industry.
Despite cultural resistance in the form of “log kya kahenge” — “what will people think” — Besharam, the rep added, “has persevered and delivered happiness in the form of sex toys to over a million customers in India.”
In his article, Armani emphasizes the growing importance of technology in democratizing and making sex and pleasure accessible, stating, “These toys can transform sexual pleasure with the switch of a button and some imagination.”
The article also highlights the various ways in which technology has transformed sexual pleasure by stimulating different erogenous zones, speeding up the climax and delivering new and previously unfathomable sensations.
Armani delves into the growing demand for a wide range of sex gadgets, citing findings from an India Today survey in which 36% of respondents said sex gadgets could replace physical intimacy with a real person.
To read Raj Armani’s “Riding High on Gadgets,” visit IndiaToday.in.
