Vagina-Flavored Chocolates, Dirty Books and Ball-Gagged Gingerbread Men: the World of Goop Trademarks

Vagina-Flavored Chocolates, Dirty Books and Ball-Gagged Gingerbread Men: the World of Goop Trademarks

LOS ANGELES — Amid speculation that Gwyneth Paltrow is planning to launch a “This Tastes Like My Vagina” chocolate line, as a follow-up to her successful “This Smells Like My Vagina” candle, the actor and Goop entrepreneur has applied for several risque trademarks.

Earlier this week, tabloids in the U.S. and the U.K. reported that Paltrow intended to release a line of chocolate and candy branded as “This Tastes Like My Vagina.”

On Thursday, a Paltrow rep told U.K. newspaper Metro that “Goop is not planning on launching any products in the chocolate category.”

According to the U.S. Patent and Trademark Office (USPTO), however, Paltrow’s company, Heretic Beauty Inc., applied in May 2020 for the trademark “This Tastes Like My Vagina” under the category of “staple foods,” which includes “coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; and ice.”

A month earlier, the company applied for the trademark “This Tastes Like My Orgasm,” also for staple foods.

Both trademarks predate the "This Smells Like My Vagina" candle trademark.

The USPTO’s full report reveals that Heretic Beauty Inc. has also applied to trademark the following phrases: Dirty Coconut, Dirty Gingerbread, Dirty Vanilla, Dirty Gardenia, Dirty Laundry, Dirty Mango, Dirty Dish, Dirty Rose, Dirty Peach, Dirty Rose, Dirty Grass, Dirty Grapefruit, Dirty Banana, Dirty Santa, Dirty Chai, Dirty Bird, Dirty Lingerie and Dirty Books.

Paltrow’s company also applied to trademark the word “Pornament” in the category of “cosmetics and cleaning preparations” and several more generic names like The Spiritualist, The Mycologist, The Naturalist, The Arborist, The Herbalist and others.

Then, three months ago, Paltrow also filed a trademark in several categories for a design of a gingerbread person biting on a ball gag and strapped with BDSM restraints.

Although it is unclear at this point whether Paltrow and Goop plan to move forward with products matching these trademarks, the success of the “This Smells Like My Vagina” candle suggests that there may be more products on the horizon from Goop’s sex-branded lines.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More