MONTREAL — MindGeek has rebranded as Aylo, a new brand identity which will be implemented across all company communications, marketing materials and digital platforms.
The company announced the corporate rebrand through an announcement today.
The Aylo announcement follows:
MindGeek a technology and media company, owner of a large portfolio of adult entertainment properties, including Pornhub, Brazzers, Men.com, Trans Angels and Nutaku, is excited to announce its corporate rebrand and name change, driven by the valuable input from its dedicated employees, stakeholders and ownership group. The decision to rebrand the company as Aylo, comes in response to the need for a fresh start and a renewed commitment to innovation, diverse and inclusive adult content, and trust and safety.
Launched in 2004, the company has grown considerably, becoming an industry leader and tech pioneer. This growth, and the company’s newest chapter under the ownership of Ethical Capital Partners (ECP), meant that it was time for a new brand that aligns with the employees' values and aspirations. Our people, recognizing the importance of an updated identity, voiced their concerns and expressed the desire for a name that truly represents them and allows the company to re-focus its efforts to lead by example, through transparency and public engagement. Aylo’s strong foundation comprises the efforts made, innovations developed, and communities built by employees over the years. These sentiments have been echoed by stakeholders and are shared by ECP.
The new name, Aylo, symbolizes a fresh beginning, reflecting our dedication to being a global leading tech platform that empowers hundreds of thousands of creators to earn a living, that employs innovative employees, and that provides hundreds of millions of users worldwide with safe content. This rebrand not only marks a pivotal moment for our company but also emphasizes our commitment to our employees, the content creator community, and the millions of adult users who visit our sites every day.
"Since March 2023, as the new owners of MindGeek, now Aylo, we committed to meeting with employees and external stakeholders," added ECP VP of Public Engagement Sarah Bain. "We heard from our colleagues that they needed a fresh start. At the same time ECP, also committed to be more present in conversations that impact Aylo’s business, along with plans to correct misinformation and public perception about the company, who they are, and how they present themselves to the world."
This new public mission, Bain added, "requires a new public brand. This is but a first step, we will continue to communicate our efforts to position Aylo as a leader in innovation, diverse and inclusive adult content, and trust and safety."
For more information, visit Aylo.com.