MasterCard Updates Risk Standards to Address Adult Deepfakes

MasterCard Updates Risk Standards to Address Adult Deepfakes

PURCHASE, N.Y. — Mastercard last week informed acquirers about updates to its Business Risk Assessment and Mitigation (BRAM) standards for adult content, including verbiage addressing deepfakes.

The new language first appeared in the March 2023 version of the company’s document answering frequently asked questions (FAQs) about adult content payment processing.

According to the BRAM document sent to acquirers last week regarding adult content:

If consent cannot be established, the content is considered in violation of the adult content and services requirements and therefore, must not be published or must be removed immediately.

For the avoidance of doubt, if the adult content includes an image or strong likeness to an actual person and that person has not provided consent for the use of their image/likeness including, but not limited to, the creation of deepfake content, the content is considered in violation of Mastercard adult content and services requirements and therefore, must not be published or must be removed immediately.

Acquirers — also known as acquiring banks or merchant banks — are financial institutions that maintain the accounts necessary for a merchant, such as an adult business or creator, to accept credit cards. Some payment processors are also acquirers.

Payment processors are responsible for passing along Mastercard’s new deepfake policies to their merchant clients.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

FSC Petitions 10th Circuit for Review of Utah AV Dismissal

Free Speech Coalition (FSC) on Wednesday petitioned the United States Court of Appeals for the 10th Circuit to review a decision handed down earlier this month by a three-judge panel of the same appeals court, which denied FSC the right to challenge Utah’s controversial age verification law by suing state officials.

MyAdultAttorney's Corey D. Silverstein to Hold Post-Election Legal Impact Webinar

Industry attorney Corey D. Silverstein will hold a “Legal Impact” webinar titled “We Have a New U.S. President: Legal and Community Implications” on Nov. 12 at 1 p.m. PST.

Pornhub Shuts Down Access in Oklahoma Over Age Verification

Aylo began geo-blocking Pornhub across Oklahoma on Tuesday, three days in advance of the state’s new age verification law, SB 1959, taking effect.

Show More