MasterCard Updates Risk Standards to Address Adult Deepfakes

MasterCard Updates Risk Standards to Address Adult Deepfakes

PURCHASE, N.Y. — Mastercard last week informed acquirers about updates to its Business Risk Assessment and Mitigation (BRAM) standards for adult content, including verbiage addressing deepfakes.

The new language first appeared in the March 2023 version of the company’s document answering frequently asked questions (FAQs) about adult content payment processing.

According to the BRAM document sent to acquirers last week regarding adult content:

If consent cannot be established, the content is considered in violation of the adult content and services requirements and therefore, must not be published or must be removed immediately.

For the avoidance of doubt, if the adult content includes an image or strong likeness to an actual person and that person has not provided consent for the use of their image/likeness including, but not limited to, the creation of deepfake content, the content is considered in violation of Mastercard adult content and services requirements and therefore, must not be published or must be removed immediately.

Acquirers — also known as acquiring banks or merchant banks — are financial institutions that maintain the accounts necessary for a merchant, such as an adult business or creator, to accept credit cards. Some payment processors are also acquirers.

Payment processors are responsible for passing along Mastercard’s new deepfake policies to their merchant clients.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

AEBN Reveals Jade Venus as Top Trans Star for Q1 of 2025

AEBN has named its top trans stars for the first quarter of 2025, with Jade Venus landing atop the leaderboard.

SexLikeReal Debuts 'AI Passthrough' Feature

SexLikeReal has introduced an AI Passthrough for video editing during VR livestreaming.

Ron Jeremy's Accusers Reach Settlement With Rainbow Bar & Grill

The Rainbow Bar & Grill has reached confidential settlements with a group of women who filed a negligence lawsuit against the Sunset Strip restaurant over alleged sexual assaults committed by Ron Jeremy, according to Rolling Stone.

Cherry Kiss, Jordan Starr Top AEBN for Q1 of 2025

AEBN has announced its top-selling stars for the first quarter of 2025, with Cherry Kiss landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Sportsheets Joins FSC as Gold Member

Sportsheets has joined Free Speech Coalition (FSC) as a Gold-level member.

Age Verification Watch: Two End Runs, Two Failed Bills

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

FSC Helps Defeat Colorado AV Bill

Free Speech Coalition (FSC) has announced that, with its help, Colorado's recently introduced age verification bill has been defeated.

Show More