LONDON — Wholesaler Playharda has inked an exclusive partnership with Dani Daniels to become the sole U.K. distributor for her branded lingerie, clothing and pleasure products.
Playharda CEO Dave Powley said, “We are thrilled to collaborate with Dani Daniels, a game-changing name in adult entertainment. When it comes to curating the best experiences for our retailers, size matters — and this partnership is big.”
“It's only fitting that my exclusive merchandise finds a home with a leader in the field,” she said. “Playharda knows how to treat their products, their partners and, most importantly, their customers. Additionally, they will be distributing the Naughty Boy clothing line, a collaborative creation between my best friend Cherie DeVille and myself, further solidifying their position as a leader in the field."
With this collaboration, the rep added, “both parties aim to create a powerhouse of pleasure, dishing out intimate experiences that are both authentic and delightful.”
Daniels' products are available on Playharda's wholesale website.
