Tonga Acquires CLS Healthcare

Tonga Acquires CLS Healthcare

AXEL, The Netherlands — Tonga BV has acquired pleasure brand CLS Healthcare BV, including brands Condoomfabriek and Willie.nl.

"As a result, among others, the brands Willie.nl, Willie Homeparties and Condoomfabriek are now owned by sisters Melanie and Stephanie de Jonge, directors of Tonga BV since Nov. 15, 2023," said a rep.

Melanie de Jonge enthused about the acquisition.

"We are extremely happy to be able to expand Tonga BV further with the help of CLS Healthcare's brands and expertise," she said. "There has always been a strong bond and cooperation between the two companies from the very beginning of Willie.nl. This acquisition, therefore, marks another milestone in the history of Tonga BV and CLS Healthcare BV. Both companies share a common vision for the future, focused on improving the customer experience and growing the product portfolio."

Jacqueline Texidor and Florian Albers, the now-former owners of CLS, echoed de Jonge's excitement.

"For 15 years, we have built reliable, strong brands such as Willie.nl and Willie Toys, where customer experience, quality and pleasure were the most important for us," they said. "Melanie and Stephanie share this vision of entrepreneurship and I am therefore very proud that they will take our brands to the next level with a lot of new energy. We wish them huge success and entrepreneurial fun in the coming years and we are sure that they will give many more customers a wonderful experience with erotic items."

For more information, visit TongaBV.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Show More