xbiz world
xbiz premiere

Wet Revamps Marketing With New Slogan, Packaging

Wet Revamps Marketing With New Slogan, Packaging

LAS VEGAS — Wet has revamped its marketing with a new slogan, "Just Add Sex," and redesigned its packaging for 2024.

According to a company rep, the new packaging design is sleek and modern to represent luxury, yet remains recognizable to everyday shoppers.

Added Michael Trigg, founder of parent company Trigg Laboratories, "By maintaining the core of what makes our packaging most striking and recognizable, the upgraded look meets the highest expectations of modern consumers. We have achieved the perfect balance of beauty and function."

Wet is exhibiting at Vibe Expo Jan. 11-14.

For more information, visit WetLubes.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BasisDx Adds Subscription Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a subscription model option for its Pro13 kit.

Melanie Rose to Host 2025 XBIZ Honors

Melanie Rose, host of the popular Netflix show “How to Build a Sex Room,” will MC the retail edition of the 2025 XBIZ Honors, set to take place Jan. 18 at the iconic Roosevelt Hotel in Hollywood.

Full Circle Introduces 'Be Savage' Apparel Collection

Full Circle Distribution has debuted the new Be Savage collection of lingerie, dresses, and accessories.

Blush Debuts 'Quantum X' Stroker From 'M for Men' Line

Blush has introduced the new Quantum X thrusting stroker from its M for Men line.

Angel Bermudez of Evolved Novelties Passes Away at 52

Angel Bermudez, a valued and integral member of the sales team at Evolved Novelties, passed away on Saturday, Dec. 14, at his home in Miami. He was 52.

Satisfyer, Kourtney Kardashian's Poosh.com Partner on Celebrity VIP Gift Box

Satisfyer has partnered with Kourtney Kardashian’s lifestyle site, Poosh, which will include the pleasure brand's Satisfyer Pro 2 Generation 2 Air Pulse Vibrator in the Poosh Celebrity VIP Gift Box.

Honey Play Box, Inspired Partner for 'To Write Love on Her Arms' Campaign

Honey Play Box and Inspired, a Shopify app, have partnered to raise funds for the To Write Love on Her Arms (TWLOHA) charity.

Sexual Wellness Brand Arya Raises $8.5 Million

The upstart sexual wellness brand Arya has raised $8.5 million from investors, which the company will use to grow its user base.

We-Vibe, Womanizer Highlighted in Goop's Annual Gift Guide

Lovehoney Group's We-Vibe and Womanizer lines are highlighted in this year's Holiday Gift Guide from Gwyneth Paltrow’s lifestyle website Goop.

MyHixel Raises $160K for New AI 'Ejaculation Control' Stroker

Men's sexual wellness brand MyHixel announced that it has raised over $160,000 from a Kickstarter campaign for its new MyHixel III AI ejaculation control stroker.

Show More