LAS VEGAS — Wet has revamped its marketing with a new slogan, "Just Add Sex," and redesigned its packaging for 2024.
According to a company rep, the new packaging design is sleek and modern to represent luxury, yet remains recognizable to everyday shoppers.
Added Michael Trigg, founder of parent company Trigg Laboratories, "By maintaining the core of what makes our packaging most striking and recognizable, the upgraded look meets the highest expectations of modern consumers. We have achieved the perfect balance of beauty and function."
Wet is exhibiting at Vibe Expo Jan. 11-14.
For more information, visit WetLubes.