Holiday Products Founder Moe Levy Passes Away

Holiday Products Founder Moe Levy Passes Away

LOS ANGELES — Holiday Products founder Moe Levy, a pioneer of the adult home party industry, has passed away at 87 years old.

In an XBIZ Premiere profile from 2016 honoring Holiday Products’ 30th anniversary, Levy discussed how he got into the industry, explaining that he was inspired by an episode of Phil Donahue’s talk show that featured a female home party entrepreneur from New York.

“She was doing ‘home parties’ showing sex toys and more for women in their homes, which was a very comfortable, safe setting,” Levy said. “I thought, ‘What a wonderful idea!’”

Using his business and sales background, Levy and his girlfriend put together a collection of adult products along with a presentation, and started hosting home parties.

“I continued to hone my skills in this industry and worked only part-time for the next few years until I moved into my own business full-time, and in 1985 Holiday Products was born,” he said.

As the company grew, Levy trained “love consultants” around the country to host the in-home presentations. In 1985, the company began manufacturing its own products — and thus Classic Erotica was established.

Born and raised in the Bronx, New York as an only child, Levy learned his business savvy at an early age from his parents, who owned a store. Levy also instilled a strong work ethic in his own son, Loren Levy, who is now the president of the rebranded Classic Brands.

Ken Sahn joined the company in 2009 as president, and was credited by Levy as being instrumental in transforming Holiday Products from primarily a home party distributor to “a much larger, stronger and diverse distribution force” that also encompassed both brick-and-mortar and internet commerce.

According to Sahn, in recent years Moe Levy was semi-retired, checking in with Loren and the business weekly while focusing more on travel and being with his family, the passions that most occupied his final years. 

“My heart goes out to Loren, his family, our entire WTFN team, and all those in the industry who knew and loved Moe,” Sahn said. “He was a pioneer, mentor and father figure to so many. His smile, laugh and genuine lust for life will be missed by everyone who knew him.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in a NY Magazine round-up of top-rated massagers by The Strategist.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More