Playharda Wholesale Appoints Beth Heron as Accounts Manager

Playharda Wholesale Appoints Beth Heron as Accounts Manager

LONDON — Playharda Wholesale has appointed Beth Heron as its newest accounts manager.

"Beth, who is new to the adult industry, joined the team towards the end of last year and has built up her experience and become familiar with the popular brands and products that Playharda Wholesale carries," said a rep. "She will be taking a lead with customer accounts and touching base at regular intervals going forward to help build a smoother working relationship with our customers."

Company Director Daniel Miller enthused about Heron's new role.

"Beth is a friendly, bubbly and chatty character," he said. "We feel she will be a great addition to our team, putting her friendly face out there to help build closer working relationships with U.K. retailers and helping to showcase our growing ranges and brands."

Added Heron, "I look forward to getting to know the industry in more depth and am very excited to meet new people and build strong working relationships with U.K. retailers and business owners. Although new to the adult industry, I’ve always been intrigued by the industry and look forward to becoming more involved."

For more information, visit Playharda.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Show More