Eric Idema Steps Down as EQOM CEO, Marc van Boven to Succeed

Eric Idema Steps Down as EQOM CEO, Marc van Boven to Succeed

VEENDAM, Netherlands — Eric Idema will end his tenure as CEO of the EQOM Group, the company behind ONE-DC and EasyToys.

He will be succeeded July 1 by Marc van Boven, a veteran of international retail and ecommerce companies such as Weleda, Omega Pharma and Reckitt Benckiser.

Idema will remain involved with the EQOM Group as a shareholder and as a member of the advisory board. He will also remain active as an investor and plans to use his expertise to advise ecommerce companies. Furthermore, according to a rep, he plans to share his knowledge and continue to give lectures, with the proceeds going to support charitable causes.

Idema linked his decision to EQOM's recent rapid growth.

“I am stepping aside to make way for a new CEO,” he said. “I am extremely proud of all the employees and our business partners. When I started, I never expected that I and EasyToys would come this far. I had to think about it for a long time, but I think it's wise to leave at the peak. The company is entering a new phase and this requires different expertise.”

Known in the Netherlands as “Mr. EasyToys,” the rep noted that Idema also broke taboos by advocating for sexual wellness in recent years. This included EasyToys becoming the much-discussed main sponsor of soccer club FC Emmen, and signing a collaboration deal with the quintessentially Dutch department store HEMA as well as various branches of Jumbo, thereby making sex toys available on supermarket shelves for the first time.

"Breaking those taboos is what I am most proud of,” Idema said.

Van Boven credits his predecessor for “completely transforming” the sexual wellness market.

“Leading EQOM will be a great new challenge,” Van Boven stated. “Eric Idema has laid a fantastic foundation for the further expansion of the company. I am excited to now work on the further expansion of EQOM as a market leader and this market in general, which affects us all.”

For more information, visit EQOM.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More