LOS ANGELES — Svakom has hired executive Joe Petracca as its new director for the Americas.
"My role is to increase Svakom’s share of category voice via market penetration in Canada, U.S. and throughout all Latin-American countries," Petracca said.
Petracca brings years of experience as the lead for several European brands, as well as having "pioneered mainstream marketing channels for a variety of sexual wellness categories including condoms, pregnancy test kits, lubricants and enhancers," according to the company.
"We are thrilled to have Joe Petracca join our Svakom team and look forward to how his entry into the U.S. and Latin-American markets can make our sexual wellness products accessible to even more adults," the rep added.
For more information, visit Svakom.
