Aylo Challenges EU's DSA Mandate to Reveal Legal Names of Advertisers, Including Performers

Aylo Challenges EU's DSA Mandate to Reveal Legal Names of Advertisers, Including Performers

BRUSSELS — Aylo has filed an appeal with the Court of Justice of the European Union (CJEU) challenging the EU's Digital Services Act mandate to disclose the legal names of advertisers, including performers, in a publicly accessible database.

As XBIZ reported, the European Commission has designated Pornhub as a “very large online platform” (VLOP) and therefore subject to special regulations under the controversial Digital Services Act (DSA).

XVideos, Stripchat and XXNX are the other adult platforms also listed by the EC as VLOPs.

Under the VLOP designation, Pornhub “is required to publicly disclose a database of all its advertisers, including details about the ads and how they are targeted,” European tech news site Euractiv reported.

Aylo’s appeal requests relief from disclosing the legal names of “those who advertise on Pornhub, which includes sex workers and performers, because it will make their names publicly available and searchable in the repository,” a rep told Euractiv, stressing that the safety of the community is a priority for the company.

Aylo is also currently appealing the European Commission’s designation of Pornhub as a VLOP, much as other companies, including mainstream ones such as Amazon, are likewise appealing that designation on their sites.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Show More