HOUSTON — Coquette Lingerie has debuted its 2024 Darque collection, featuring 20 new styles with a mix of “classic wet look” and fresh materials.
“Just in time for end-of summer raves and leading into fall fashion and Halloween, this launch will kick off strong in stores and online,” a rep noted.
Some highlights of the Daruqe collection, launched at AMNE in Burbank last month include “a bright and fun, purple PVC perfect for raving, red leopard printed wet look with a vintage fetish vibe, and reflective accessories. Six boxed styles serve as easy upsells and will be useful for styling.”
In addition to being worn as fetish wear, many of the pieces can be combined with outerwear for high-fashion evening, or even daytime looks, the rep added.
“Suggesting quick and easy costume accessories like ears or wings will transform these high-quality pieces into versatile costumes, adding perceived value in the customer’s mind.”
The Coquette team has also created new downloadable video assets, available to retailers for use in-store, online, or on social media. The videos feature a fire dancer and are formatted for both vertical reels and horizontal web banners.
Marketing Director Jacqueline Macleod said, “We want to continue to provide our retailers with the tools needed to move as much Coquette product as possible. We recognize the economic downturn many of our retailers are facing, so we are committed to strengthening the Coquette brand with the intention of driving traffic into retail spaces and moving more Coquette products.”
For more information, visit Coquette.com and contact sales@coquette.com.
