LOS ANGELES — Over two decades, the XBIZ Awards have become the Adult Industry’s Biggest Night®. Expanding from the flagship Hollywood extravaganza to special editions in Miami and Amsterdam, the coveted golden “X” trophy has come to symbolize the pinnacle of celebration for outstanding works and innovations. Building on this legacy, XBIZ Media is pleased to announce the rebranding of the awards series as the XMAs, with a unified website that showcases highlights from past ceremonies and serves as a hub for details on future editions.
To view the newly launched website for the XMAs, click here.
The refreshed brand identity, designed to underscore the global influence of the awards program and its evolution from industry roots, now encompasses the widest array of categories in the event’s history, expanded and refined to further elevate the adult sphere in media narratives and captivate an even broader audience.
For the upcoming flagship January edition of the XMAs, presented by premier creator platform Fansly, categories are organized into the following three branches: Movies & Production, Digital Media (formerly Web & Tech) and Pleasure & Retail.
This year’s awards category changes related to movie production include the return of Best Comedy Movie and Best Comedy Sex Scene, along with the introduction of a new Best Orgy Sex Scene category to acknowledge the intricate logistics and heightened coordination required for such scenes.
Furthermore, the all-encompassing awards categories recognizing creators have been refreshed to Creator of the Year - Streaming, Creator of the Year - Clips and Creator of the Year - Premium Social.
Additionally, under the Pleasure & Retail branch, the list of categories has been streamlined to emphasize product quality and innovation, and three new categories have been introduced: Best Specialty Product, Best Novelty/Gift Product and Best Accessory Product.
Rounding out the updates, the XMAs is introducing Fan Favorite categories. The fan-voted categories are Fav Female Performer, Fav Male Performer, Fav Girl/Girl Performer, Fav MILF Performer, Fav Gay Performer, Fav Trans Performer, Fav New Performer, Fav Female Creator, Fav Male Creator, Fav MILF Creator, Fav Gay Creator, Fav Trans Creator and Fav New Creator.
Please note that pre-nominations for Fan Favorite categories will run separately, from Oct. 1 through Oct. 31.
To be eligible for nomination, movies, scenes, and pleasure products must have been released, and newly launched websites or brands must have debuted, between Oct. 1, 2023, and Sept. 30, 2024. No more than five entries per category may be submitted by any individual, brand or representative acting on their behalf.
Industry professionals who are registered members of XBIZ.net can access the pre-nominations portal here through Sept. 30.
Links to digital content, marketing materials and/or website access information must be provided via the entry forms.
Without further ado, the list of 2025 XMA categories follows:
Movies & Production
- Best Feature Movie
- Best Comedy Movie
- Best Vignette Movie
- Best Vignette Series
- Best Gonzo Movie
- Best Gonzo Series
- Best Performer Showcase
- Best All-Girl Movie
- Best All-Girl Series
- Best Featurette
- Best Web Series/Channel
- Best Gay Feature Movie
- Best Gay Non-Narrative Movie
- Best Trans Movie
- Director of the Year — Body of Work (Narrative)
- Director of the Year — Body of Work (Non-Narrative)
- Director of the Year — Individual Work
- Director of the Year — Gay Works
- Director of the Year — Trans Works
- Female Performer of the Year
- Male Performer of the Year
- Girl/Girl Performer of the Year
- MILF Performer of the Year
- Gay Performer of the Year
- Trans Performer of the Year
- Best New Performer
- Best Acting – Lead
- Best Acting – Supporting
- Best Sex Scene – Feature Movie
- Best Sex Scene – Comedy Movie
- Best Sex Scene – Performer Showcase
- Best Sex Scene – Vignette
- Best Sex Scene – Gonzo
- Best Sex Scene – All-Girl
- Best Sex Scene – Featurette
- Best Sex Scene – Career-First Performance
- Best Sex Scene – Orgy/Group
- Best Sex Scene – Gay
- Best Sex Scene – Trans
- Best Sex Scene – Virtual Reality
- Best Screenplay
- Best Cinematography
- Best Editing
- Best Art Direction
- Best New Studio/Imprint
Digital Media
- Paysite Company of the Year
- Cam Company of the Year
- Creator Platform Company of the Year
- Payment Services Company of the Year— IPSP
- Payment Services Company of the Year — Merchant Services
- Payment Services Company of the Year— Alternative
- VOD Company of the Year
- Web Services Company of the Year
- Emerging Web Brand of the Year
- Creator of the Year - Streaming
- Creator of the Year - Clips
- Creator of the Year - Premium Social
- Creator Platform of the Year
- Cam Site of the Year — Premium
- Cam Site of the Year — Freemium
- Paysite of the Year
- Best New Site
- VOD Site of the Year
- Gay Site of the Year
- Trans Site of the Year
- Virtual Reality Site of the Year
- Specialty Site of the Year
Pleasure & Retail
- Best Luxury Pleasure Product
- Best Sex Toy — Powered
- Best Sex Toy — Non-Powered
- Best Couples Sex Toy
- Best Innovative Sex Toy
- Best Male Pleasure Product
- Best Queer Pleasure Product
- Best Fetish Product
- Best Specialty Product
- Best Adult Game
- Best Novelty/Gift Product
- Best Sex Lubricant
- Best Sex Enhancement Product
- Best Sensual Accessory Product
- Best Cannabis-infused Intimacy Product
- Best Intimate Apparel Line
- Best Product Packaging
- Pleasure Brand of the Year
- Best New Pleasure Brand
- Sexpert of the Year
- Retailer of the Year (10+ Stores)
- Retailer of the Year (3-9 Stores)
- Retailer of the Year (1-2 Stores)
- Retailer of the Year (Pleasure & Smoke Hybrid)
- Online Retailer of the Year
- Boutique Online Retailer of the Year
- Best Retail Education/Training Program
- Home Party Company of the Year
- Pleasure Products Distributor of the Year
- International Retailer of the Year (10+ Stores)
- International Distributor of the Year
