LOS ANGELES — Wicked Sensual Care (WSC) has hired Cassie Pendleton as its director of business development.
Pendleton, who previously worked for the pleasure brand, will collaborate with Director of Marketing and Product Development Jessica Drake, Global Senior Account Executive Nicole Talley, US and Latin America Account Executive Johanna Weston and Director of Operations Geoff Aran.
"We are thankful to have Cassie back, as her exceptional skills and deep passion for our brand mission perfectly complement the dynamic, passionate, and innovative qualities of our current team," said WSC founder and President Steve Orenstein. This powerful synergy will not only enhance our ability to create products that meet market needs but also strengthen our retail and distributor partnerships, driving even greater success across all aspects of our business."
Added Drake, "With Cassie’s return, our team is stronger than ever. Cassie brings a wealth of experience and fresh perspectives that perfectly complement the progressive path we’re on. We’re continually learning and we pledge to create purposeful products that are not just inclusive but also have broad market appeal while addressing emerging consumer needs. Having Cassie as a colleague and creative partner brings a much more cohesive feeling of unity to the brand, and I’m so excited for what’s to come."
Pendleton enthused about rejoining the company.
"I couldn’t be more thrilled to rejoin a team that not only shares my enthusiasm but is also deeply committed to innovating the sexual health and wellness category as a whole," she said. "Wicked Sensual Care’s dedication to inclusivity and innovation is truly unmatched. I’m eager to bring my passion for ingredients and creative energy to the table, driving projects that are set to redefine industry standards. With my focus on delivering strong results for our distribution and retail partners, I’m confident we’ll achieve successes that elevate our brand and truly connect with our customers."
For more information, visit WickedSensualCare.
