Lewis Broadnax Named Adam & Eve President

Lewis Broadnax Named Adam & Eve President

HILLSBOROUGH, N.C. — Lewis Broadnax has been tapped to serve as the new president of PHE, Inc., the parent company of Adam & Eve.

Broadnax is the former VP of alcohol beverage company Sazerac; and previously served as a senior director of ecommerce and digital marketing at Reynolds American and as executive director of ecommerce and digital marketing at Lenovo.

“Lewis’ track record speaks for itself,” said David Groves, PHE's former president. “We knew he was the perfect fit when we met him, and we feel confident he is the right person to take Adam & Eve to the next level of growth and expansion.”

Broadnax said, “Adam & Eve is an extraordinary company that has been at the forefront of the industry for over 50 years. I am proud to have the opportunity to work alongside the talented and dedicated employees of PHE, Inc. I look forward to driving innovation and expanding our diverse range of products for both our existing and new adult customers across the globe.”

For more information about Adam & Eve, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More