XR Brands Hires Rob Phaneuf as Director of Sales and Marketing

XR Brands Hires Rob Phaneuf as Director of Sales and Marketing

HUNTINGTON BEACH, Calif. — XR Brands has named industry veteran Rob Phaneuf as its new director of sales and marketing.

Phaneuf was director of sales and business development at Pipedream Products for nearly two decades before joining XR. In his new role, he will report to XR President Rebecca Weinberg, and provide strategic sales leadership while spearheading marketing initiatives across multiple channels.

"Throughout his career, Phaneuf has consistently demonstrated his ability to connect with customers through dynamic product presentations, innovative marketing campaigns, and successful product launches that resonate in the marketplace," said a rep.

Phaneuf enthused about joining the pleasure brand.

"Rebecca and her team are building something special, and I’m excited and honored to be part of this growth," he said. "XR’s reputation precedes them as one of the top organizations in this sector, and I’m confident that we’ll continue to expand and deliver exceptional products and services to our customers."

Added Weinberg, "We’re thrilled to welcome Rob to XR Brands. His expertise, product knowledge and industry reputation are unmatched. Rob is known for his commitment to excellence, professionalism and of course his passion, and I have no doubt he will inspire and elevate our sales team."

For more information on the company, visit XRBrands.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Rocks Off Debuts 'Gemini' Vibrator, 'Palm' Stroker

Rocks Off has introduced its new Gemini vibrator and Palm stroker.

Show More