Little Genie Names Martijn Bouwer Director of International Sales and Inventory

Little Genie Names Martijn Bouwer Director of International Sales and Inventory

SEATTLE — Pleasure brand Little Genie has appointed Martijn Bouwer as its new director of international sales and inventory.

Bouwer previously held the position of category and sourcing manager at Scala. In his new role, Bouwer will report directly to Little Genie CEO Tiffany Lysene and will focus on driving international sales growth and optimizing inventory management systems as the company continues to expand.

"We are very excited to have Martijn joining our team," Lysene enthused. "Little Genie has experienced tremendous growth in recent years, and Martijn’s expertise will help us take the company to the next level. His industry knowledge and experience will be instrumental as we move forward."

Added a rep, "One of Bouwer's first projects will be to create strategies for organizing the company's new expanded warehouse, which is set to open next year. His appointment underscores Little Genie’s commitment to innovation, operational efficiency, and customer satisfaction as it solidifies its presence in the global market."

For more information on Little Genie, click here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Show More