Little Genie Names Martijn Bouwer Director of International Sales and Inventory

Little Genie Names Martijn Bouwer Director of International Sales and Inventory

SEATTLE — Pleasure brand Little Genie has appointed Martijn Bouwer as its new director of international sales and inventory.

Bouwer previously held the position of category and sourcing manager at Scala. In his new role, Bouwer will report directly to Little Genie CEO Tiffany Lysene and will focus on driving international sales growth and optimizing inventory management systems as the company continues to expand.

"We are very excited to have Martijn joining our team," Lysene enthused. "Little Genie has experienced tremendous growth in recent years, and Martijn’s expertise will help us take the company to the next level. His industry knowledge and experience will be instrumental as we move forward."

Added a rep, "One of Bouwer's first projects will be to create strategies for organizing the company's new expanded warehouse, which is set to open next year. His appointment underscores Little Genie’s commitment to innovation, operational efficiency, and customer satisfaction as it solidifies its presence in the global market."

For more information on Little Genie, click here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

Tennessee Bill Would Require Warnings on Adult Stores

The Tennessee Senate has passed a bill requiring adult stores, theaters and other establishments in the state to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Motorbunny Debuts 'Mt. Gushmore' Grinder Attachment

Motorbunny has introduced its Mt. Gushmore grinder attachment for its Buck sex machine.

Like a Kitten Names Matie Fricker Director of Education and Community Outreach

Like a Kitten has named Matie Fricker as its new director of education and community outreach.

Wicked Sensual Care Debuts 'Arousal Serum' From 'Simply Timeless' Line

Wicked Sensual Care (WSC) has introduced the Arousal Serum lubricant from its Simply Timeless line.

Blush Expands 'EnLust' Stroker Collection

Blush has introduced three new stroker sleeves from its EnLust line.

Holiday Now Shipping 'Moonbloom' Collection From Intimate Earth

Holiday Products is now shipping the Moonbloom line of personal lubricants from Intimate Earth.

CC Wellness Names Brendi Acevedo National Training Manager

CC Wellness has promoted Brendi Acevedo to the position of national training manager.

PHE Forms Commercial Partnership With Kindra

Adam & Eve parent company PHE, Inc. has formed a strategic partnership with Kindra that includes distribution and a minority equity stake in the wellness brand.

Show More