Texas Bill Aims to Ban Sex Toys at 'Big-Box' Retailers

Texas Bill Aims to Ban Sex Toys at 'Big-Box' Retailers

AUSTIN, Texas — Republican State Representative Hillary Hickland has introduced a bill in the Texas legislature that would restrict the sale of pleasure products at "big-box" and other non-adult retailers.

Currently, pleasure products — which the bill refers to as "obscene devices" — are available at major chains, including CVS, Target, Walgreens and Walmart. The bill, HB 1549, would impose penalties for their continued sale in such venues.

"A business in this state may not sell, offer for sale, or hold for sale an obscene device unless the business is a sexually oriented business," the bill reads.

Under HB 1549, businesses could be fined up to $5,000 for each violation.

"Our family-oriented retailers should reflect the values of the communities they serve," said Hickland in a statement. "Parents do not consent to their children being exposed to obscene devices while shopping for toothpaste. House Bill 1549 provides common-sense protections for families by ensuring parents can shop with their children without encountering sexually explicit items that compromise their innocence."

If approved by two-thirds of the Texas House of Representatives, the law would take effect immediately. If approved by a simple majority, it would become law on Sept. 1, 2025.

Republican State Representative Christin Bentley posted on X.com in support of the bill.

"Whether it's porn in their libraries, sexually charged performances in a neighborhood restaurant, or sexually oriented devices on the shelves of the family-friendly market, children are increasingly confronted with sexually provocative content in public spaces designated for their use," she wrote. "The state has a compelling interest to protect children from sexualization, as it leads to their exploitation and is critical to both their safety and natural development."

Click here to read the full text of the bill.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

Before U.K. media regulator Ofcom begins enforcing new laws criminalizing certain “extreme” adult content online, it will first hold a consultation in early 2027, and then provide updated guidance for sites and platforms.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Show More