Texas Bill Aims to Ban Sex Toys at 'Big-Box' Retailers

Texas Bill Aims to Ban Sex Toys at 'Big-Box' Retailers

AUSTIN, Texas — Republican State Representative Hillary Hickland has introduced a bill in the Texas legislature that would restrict the sale of pleasure products at "big-box" and other non-adult retailers.

Currently, pleasure products — which the bill refers to as "obscene devices" — are available at major chains, including CVS, Target, Walgreens and Walmart. The bill, HB 1549, would impose penalties for their continued sale in such venues.

"A business in this state may not sell, offer for sale, or hold for sale an obscene device unless the business is a sexually oriented business," the bill reads.

Under HB 1549, businesses could be fined up to $5,000 for each violation.

"Our family-oriented retailers should reflect the values of the communities they serve," said Hickland in a statement. "Parents do not consent to their children being exposed to obscene devices while shopping for toothpaste. House Bill 1549 provides common-sense protections for families by ensuring parents can shop with their children without encountering sexually explicit items that compromise their innocence."

If approved by two-thirds of the Texas House of Representatives, the law would take effect immediately. If approved by a simple majority, it would become law on Sept. 1, 2025.

Republican State Representative Christin Bentley posted on X.com in support of the bill.

"Whether it's porn in their libraries, sexually charged performances in a neighborhood restaurant, or sexually oriented devices on the shelves of the family-friendly market, children are increasingly confronted with sexually provocative content in public spaces designated for their use," she wrote. "The state has a compelling interest to protect children from sexualization, as it leads to their exploitation and is critical to both their safety and natural development."

Click here to read the full text of the bill.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kansas Sues Adult Website Operator Under AV Law

Kansas Attorney General Kris Kobach has filed suit against SARJ LLC, alleging that the company’s adult websites have failed to implement age verification as mandated by state law.

Judge Pauses FSC Lawsuit Over Florida AV Law

A U.S. district court judge has paused Free Speech Coalition’s lawsuit over Florida’s age verification law, pending the Supreme Court's ruling in the FSC-led challenge to Texas’ age verification law, HB 1181.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Will Co. Wins Legal Battle Against Pirate Sites

After a nearly four-year court battle, Japanese adult entertainment producer Will Co. has been awarded $4.5 million in damages and ownership of domains formerly belonging to the operator of now-shuttered MissAV.com and other high-traffic pirate sites.

Ofcom Releases Age Assurance Guidelines

U.K. communications regulator Ofcom released on Thursday its finalized official guidance on what constitutes “highly effective” age assurance, which adult sites are required to implement under the U.K.’s Online Safety Act (OSA).

Kheper Releases New 'Blow Job Rewards' Novelty Coupons

Kheper Games has released the new "Blow Job Rewards" novelty coupons.

Orion Debuts 'Beasty Cocks' Dildos From You2Toys Line

Orion Wholesale has introduced the Beasty Cocks collection of dildos from its You2Toys line.

Show More