LOS ANGELES — The upstart sexual wellness brand Arya has raised $8.5 million from investors, which the company will use to grow its user base.
The cash infusion, which brings Arya's total funding to $16 million, was led by Ibex Investors, with participation from Play Ventures, Patron, and Big Bets VC.
With enough resources to last two years as it scales up, Arya now expects to be cash-flow positive by 2026. Arya CEO Offer Yehudai told Axios that the company is planning to expand into Canada, among other areas.
Arya bills itself as a personal intimacy coach for couples who want to improve their connection with the help of personalized AI and human sexual wellness experts.
The company currently charges customers $39 for a monthly subscription, with 80% of its customers being millennial women and moms.
Arya expects to reach 500,000 paying members in the U.S. in the next three to five years, having grown its member base — now said to be in the tens of thousands — by 10 times since September 2023.
This coming year will be a time of growth for Arya as the company continues to partner with doctors and brands that wish to reach its growing audience, which prizes sexual wellness — a global market that is expected to swell from $83.6 billion in 2023 to $115.1 billion by 2030.
Axios notes that while Arya didn't raise quite as much as Hello Cake did this past October when it raised $18 million, it raised more than Pique did last May when it raised $4 million, and the health of the company has never been better, especially given the ripe market conditions in the space.
