LOS ANGELES — A gorgeous day in LA saw a massive procession making its way along Sunset Blvd., as hundreds of excited fans headed to the historic Hollywood Palladium for a rendezvous with the galaxy of A-list adult stars awaiting them on Day 2 of the 2025 X3 Expo.
One of the first sights X3 Expo attendees encountered upon entering the crowded show floor was the Adult Time booth, offering the chance to meet the pioneering adult streaming service’s celebrated roster of contract stars and brand ambassadors. Over the two days of X3 Expo, the booth hosted a dozen performers signing autographs, including ambassadors and fan favorites such as Lauren Phillips, Seth Gamble, Siri Dahl, Lexi Luna, Leana Lovings and Casey Calvert.
Adult Time’s Chief Creative Officer Bree Mills, director/producers Michael Vegas and Siouxsie Q, and hardworking social media coordinator — and performer — Alison Rey were also on hand to interact with fans.
“It's been nice!” Mills declared. “We've had a bunch of drop-ins, a lot of producers and crew members and talent that just want to come hang out of the booth. That's always a vibe. We're representing Adult Time and our motto, ‘Porn Done Differently.’”
For Mills, X3 Expo's LA location is crucial to its ongoing success.
“I like the fact that it's local,” the multi-award-winning Adult Time COO shared. “What X3 offers in terms of a way to connect with fans has been a good fit for us.”
Mills also teased some future plans.
“Going forward, I’m personally coming back and doing a lot more writing and directing as a creative within our team this year,” she revealed. “We’ve got about 15 projects, including feature films in all the main sexual preference categories. We are also really looking to double down on some of our award-winning studios, like Girlsway, Transfixed and Pure Taboo. All of them are going to be getting their own specialty programming, feature films and special episodes, in addition to the regular scenes. Our mantra for 2025 is ‘Less is more!’ We've grown to be a huge platform and now we are going to focus our energy on quality over quantity, going back to our roots and the brands that made us who we are — and hopefully putting out great products for the 2026 awards season.”
For the event, Adult Time prepared a special cut of its wacky Transfixed comedy “D.O.L.L.S.,” where sci-fi, mad-scientist shenanigans of the Black Mirror/Future Darkly kind meet the lore of cult retro toys the Bratz dolls.
Directed by Stella Smut and co-produced by Mills, “D.O.L.L.S.” is an all-girl production featuring Avery Jane, Siri Dahl and Leana Lovings as the wacky scientists, and trans superstars Zariah Aura, Eva Maxim and Khloe Kay as the Bratz-like robotic “trandroids.” The cast is rounded out by Mills herself, in a pivotal non-sex role as a mischievous lab assistant.
Mills, Aura, Dahl and Lovings were present at the special screening for a Q&A with the packed audience, who heartily laughed at the scientists' largely improvised banter.
Mills gave Dahl, Lovings and Jane much credit for the success of their improvised comedy dialogue, and credited Smut’s deft comedy direction for the effectiveness of the final product, observing that its fantastic sci-fi vibes owed more to “I Dream of Jeannie” than to Stanley Kubrick.
“‘D.O.L.L.S.’ was a three-day production, which is a little on the shorter side for features, but it was a super, super fun time!” Mills explained.
Mills also revealed that the inspiration for the feature was a conversation she had with Kay while they were filming her “Muses” showcase for Transfixed.
“Khloe talked about loving the Bratz dolls when she was growing up,” Mills told the audience. “I learned that for a particular generation, and also with many members of the trans community, the Bratz dolls were a source of inspiration. Also, within the trans community, ‘doll’ is a term of affection.”
Aura, who attended the screening dressed in homage to the Bratz, confirmed this.
“Dolls are like perfect little princesses,” she said. “So very put-together, and pretty much like perfect little beings. And so we call each other 'dolls'! Most of us are inspired by the Bratz dolls.”
Back on the show floor, Little Puck graced the main stage in a larger-than-life, glittering pink wig as “Dolly Parton From Outer Space” to host the X3 Cosplay Contest — or “Cosplay Death Match” as Puck put it — alongside a pink-suited Shawn Alff.
“I need to hear some noise, some claps, some cries, some stomps!” Puck exclaimed as the stage was overtaken by characters ranging from classic icons like Supergirl to playful renditions of old favorites like Kera Bear’s Loonette from "The Big Comfy Couch."
There were no less than two Ravens from "Teen Titans Go," showcasing completely different — but equally sexy — takes on the character. Some competitors knew the devil was in the details, like the tiny plush Bruiser as part of an immaculate Elle Woods cosplay, or the all-yellow Marge Simpson who called out from the crowd below. Even the men got in on the action, with Richard Glaze’s muscle-bound Gaston drawing particular favor.
During the initial round of introductions, entrants threw in some character flair for good measure. Gwen Adora, wearing a sky-high purple wig as the Fairy Godmother from "Shrek," promising she would make all the crowd’s wishes come true, while Aliya Brynn called to the crowd, “A little bit of faith, trust and pixie dust, and you’ll know that I’m Tinkerbell. Now scream for me!”
After the initial round of eliminations, the contestants strutted their stuff on the runway, showcasing their characters until. The final round saw three remaining characters: Adora’s Fairy Godmother, Brynn’s Tinkerbell and Riley Carlson’s Hannah Montana. The competition was stiff, but in the end, Brynn pulled the crowd with an enthusiastic buzzer-beater twerk that secured the win. Puck presented her with a brand-new iPad.
“This is my first time winning anything!” Brynn gushed. “I’m so excited, I’m shaking. And I got a fucking iPad! Thank you!”
Back on the show floor, following the seemingly endless line of fans snaking around the Brazzers booth led XBIZ to the one and only Cherie DeVille, who kindly paused to offer her thoughts on yet another successful convention in her storied adult career.
“It is so crowded!” DeVille marveled. “All the Brazzers girls have such a long line. This is absolutely one of my favorite days of the whole convention calendar year. I just love fan conventions. I love the amazing energy it gives me to meet my fans in person. To see that joy reflected back in their faces makes it so worthwhile. It really drives me to go to set and film and put it out there. It's just everything to me, because my fans are my whole life.”
Not far away, Grooby’s Kristel Penn was parked at the acclaimed trans studio’s booth, which this year was a joint booth with Flaming Hearts Media, the management company Penn co-founded with Foxxy.
“It’s been so exciting, having our FHM clients and the Grooby models hanging out in the booth together all weekend,” Penn raved. “We’re also announcing Avery Lust as Grooby’s new brand ambassador for 2025.”
Over by the stage, BranditScan had partnered with FansRevenue to set up an elaborate booth lined with foliage and $100 bills. Neon signs adorned with royal phrases like “Bbow to no one,” “Protect your throne” and “Claim your crown” studded the walls, giving the booth its own glow. In the middle stood a plush red high-back chair where talent could lounge and take a break from the surrounding chaos, or entertain a particularly lucky fan.
“BranditScan is so proud to be partnering with FansRevenue for this booth,” said BranditScan President Jessica Hookimaw. “What’s really important for us is to foster an environment for models to be comfortable and meet their fans safely, but also to meet each other in a space where they aren’t bombarded.
“This is our third year hosting the booth,” she added. “So we really feel like we’ve figured out the recipe in order to engage with the models and make them feel comfortable and welcome.”
While many studios prepared special SFW versions of their explicit features for the Palladium screening room, camming juggernaut Chaturbate opted to debut two episodes from the upcoming second season of its innovative series “Cam_Girlfriend,” an SFW offering created in partnership with mainstream creatives.
Building on the success of its 2020 first season, now available on the “Camming Life” YouTube channel, the second season of “Cam_Girlfriend” is a six-part comedy series subtitled “The Orgy.” It follows neurotic, sort-of-demisexual civilian Lewis Barkley (mainstream actor Marcel Arman) who is invited to an orgy and tries to decide if he should go by first meeting everyone who will be attending, to see if he is attracted to them.
The show co-stars Azaria Nikolajev as cam performer Pynappls, and Lilith Eden as the sexually adventurous Celeste. Chaturbate’s elite broadcaster Lily LaBeau — the star of “Cam_Girlfriend” Season 1 — served as story consultant.
The orgy concept gives writer Ethan Cole and director Daniel AM Rosenberg the opportunity to present a cast of diverse characters, including leading Chaturbate broadcasters, and explore the state of the sexual union at the first quarter mark of the 21st century.
The show’s production values, cinematography, art direction and editing are state-of-the-art mainstream, thanks to the generous support of the Canada Media Fund (CMF) and Chaturbate.
The show is slated to air in the spring of 2025, through the Camming Life YouTube channel. The exclusive X3 debut of Episodes 4 and 5 was its first sneak preview.
Speaking with the audience at a post-screening Q&A, director Rosenberg revealed that the hardest scene to film was the epic orgy scene that ends the entire series, in which Marcel recites a poem and expresses his love.
“That was kind of difficult to block, to capture the mood and the tone,” the director explained.
Noted co-creator Cole, “The takeaway of the series is in that poem, the idea of saying goodbye to all the worlds except for one to which you belong. For everyone to live a full life and find happiness. To just honor what you want to do and say goodbye to certain people or things that don't serve you. It's a comedy about an orgy, but we thought there was something interesting in trying to make it feel like a hero's journey.”
Another popular event was Brazzers' 20th-anniversary retrospective in the rotunda theater, looking back on two decades of award-winning, precedent-setting scenes and ahead toward what the future could bring both for the studio and for porn generally. Hosting the conversation was longtime Brazzers mainstay Keiran Lee, who both directs and stars for the studio. Lee was joined by contract stars Scott Nails, Cherie DeVille, Abigaiil Morris and Lea Lexis.
The retrospective showcased three compilations — honoring male talent, female talent and the quintessential Brazzers extra, respectively — before closing with a sci-fi clip speculating on where Brazzers could go in the next 20 years, starring Danny D and Xander Corvus as futuristic henchmen complaining about their overlord, Jordi El Nino Polla.
Lee started off the conversation with some appreciation for his peers.
“For me, Scott Nails is one of the most well-rounded male performers that has ever been in the business,” he declared. “He can act — and he can do what he needs to do.”
Replied Nails, “Thank you. That’s the only time you’ve said anything like this!”
“Well, I am getting paid,” quipped Lee.
Lee asked Nails to tell the crowd a bit more about what it’s like to work for the studio.
“It's always been a very family-based, very close-knit company,” Nails reflected. “It's very nice to be able to work with only about four to six main crews. It makes it a lot easier to be comfortable.”
Lee then asked DeVille about her experiences with the studio.
“Brazzers was the very first company I did boy/girl with,” she said. “When I started adult, I was only fucking women, because I fucked women primarily in my private life. And when I finally was brave enough to see the giant penises, I knew that it had to be Brazzers! So I had my first 10 scenes contracted by Brazzers.
“I think the only problem was, I really started at the top,” she continued. “Like the hair, the makeup, the plots, the costuming — and then I had to go work for everybody else! So from that moment on, I was like, ‘I want to work for this company as much as possible.’ I started shamelessly asking on an aggressive and repeated basis, ‘Please get me a contract with Brazzers.’ And finally, they did!”
Added Morris, “When I came into the industry, I only wanted to shoot with Brazzers. So my very first scene was Brazzers and I pretty much have exclusively shot with Brazzers even before I was contracted. It was an honor to have that realized.”
Turning to Lexis, Lee said, “You are probably one of the most outstanding producers and directors out there. Your attention to detail is what has helped Brazzers elevate to another level over the past two years.”
Flattered, Lexis responded, “I feel like the strongest impact was when I stepped behind the camera. And thank you! Those are some of the attributes that I like to work on.”
Offering some serious fan service back on the signing floor was everyone’s favorite pint-size dynamo, the unmistakable Coco Lovelock.
“My favorite thing about X3 is that it's almost like a party, with all your favorite friends that you've ever fucked!” she gushed. “I love that the show has gotten bigger and better throughout the years. The energy, the booths — everything just looks so immaculate. Every year, it just gets better and better!”
Lovelock’s table teemed with merch and naughty opportunities for fan interaction, showing the care and forethought she'd put into the preparation.
“I brought lollipops that I suck and then put it back in the package and I sign them to you,” she explained. “I brought prints. I even have a pink leather leash, so if people pay me money, they can walk me around the expo as their pet!”
Meanwhile, the always-stunning Ivy Lebelle made the cross-country trip from her beloved Brooklyn to meet her discerning fans at the Ricky’s Room booth.
“This is the best booth,” declared Lebelle, theme-clad in the booth's signature red as she signed lingerie. “At X3, we always have the bed with red satin sheets — and this year, we have two! So you don’t even have to wait if you want to get a lie-down lap dance from the hottest girls in the business.”
Indeed, at that very moment, Connie Perignon was gyrating over a fan immediately behind Lebelle.
Lebelle also shared her excitement at the fan reaction to her XMA-nominated showcase “Ivy’s Room,” conceived in collaboration with Ricky Johnson’s incredibly successful brand.
“I’m still obsessed with it!” she told XBIZ. “The showcase is an iconic piece of work of mine that I will never forget. Another reason I came all the way to LA to support Ricky’s booth is that he shot my first showcase and it's beautiful, perfect, no notes. I’m forever proud of it and I hope everyone gets to watch it.”
Meanwhile, the Kazumi show — that 24/7 performance art piece that is the life, activities, travel, influencing, posting, eating and teaching of the unmistakable multimedia superstar — landed on the Fleshlight booth, attracting a long line of devoted fans. If you know fandoms, you know that the Kazumi Kult is on another level, and that was on display at X3 Expo, as it is everywhere she goes.
“Hey guys, it's Kazumi!” she proclaimed, buoyancy knob turned up to 11. “What am I doing? I’m being really annoying and sexually harassing all my fans. Honestly, my fans have been extremely normal and very respectful. It's kind of me that's the issue!”
In between meeting and greeting, Kazumi continued, “I don't know about these other bitches, but my fans are cool as fuck! My fans are hot. They’re both cool and hot. Print that!”
Asked about what made her X3 Expo edition Fleshlight special, Kazumi replied, “The texture makes your penis go kaboom in an extra way!”
This edition of X3 Expo also marked the adult convention debut of Pornhub amateur sensation Serenity Cox, who last year crossed over into studio success after being tapped by Vixen Media Group for its game-changing MILFY brand.
“This is my very first time signing or experiencing this,” a wide-eyed Cox told XBIZ from her table on the signing floor, absorbing the hustle and bustle of veteran performers and creators and their adoring, carefully cultivated fandom. “I had no idea what to expect, so this is above and beyond. I was a little bit nervous, and thought that maybe nobody would come and see me because this is a new world for me. But it's been overwhelmingly positive!”
Cox added that her own path to marquee-name stardom has been “a little unusual.”
“Vixen reached out to me and I said, ‘Sure, I'll do it!’” she recalled. “And they liked my work, so then they signed me. It wasn't the traditional path. I don't have an agent. Other than one scene for Brazzers, I haven't tried to work with other companies. When I shot my first studio scenes, I was completely fresh, I knew nothing. I was just having fun doing my amateur stuff. So I'm still learning. It's only been a year and I'm still figuring it out, but X3 is a great place and you can interact with fans in a great environment.”
Back in the rotunda theater, Digital Playground hosted a screening of Ricky Greenwood’s “Project X,” drawing a crowd of attendees eager for a behind-the-scenes look at one of the most highly anticipated releases of the past year. The director was joined by Mick Blue, Alex Jones and Daniel Shar for a post-screening Q&A.
Greenwood started the event off by talking about the film’s production process and some of the creative decisions that made “Project X” stand out.
“It was my first time doing sci-fi,” Greenwood noted. “You will see the movie here is shot in anamorphic, something that is not normally done in porn. We usually shoot with a regular lens.”
He explained that the specialized lens changed the aspect ratio of the film, lending a cinematic effect reminiscent of classic mainstream sci-fi films.
After the screening, Greenwood kicked off the Q&A by complimenting Tommy Pistol’s improv skills.
“The funny part with him is that you always have to let the camera roll because you never know what he will say!” the director shared.
Greenwood then asked his cast members to name their favorite part of the film. Alex Jones started off by talking about how his role as Dr. Ladner, who undergoes a transformation, allowed him to flex his acting chops.
“I got the chance to drop the Dr. Ladner character and kind of just jump into a new character,” he said. “I thought that was really cool.”
Mick Blue said he enjoyed that the film was “CSI serious,” and that it was fun to play the role of a government doctor in a high-stakes situation, having to pretend to look at a crime scene.
“It was fun to put the mask on and put the gloves on,” he said.
Back on the show floor, Hailey Rose had drawn a significant crowd at the Brazzers booth, with fans lining up against the side of the booth waiting for the chance to interact with the star.
After a spontaneous dance party with one lucky fan, Rose exclaimed, “The vibes are immaculate! I love X3. It’s really cool because this is my hometown event. The venue is great. It’s always so intimate and I always have fun!”
Finally, Adult Time hosted one final screening — its pregnancy-themed psychological thriller “Birth” — while the night’s headlining musical act took the main stage: chart-topping hip-hop artist BIA. The acclaimed musician brought the house down as throngs of adult industry professionals and fans partied along.
With that, the 2025 edition of X3 Expo came to its raucously festive conclusion. Not one of the exiting attendees seemed even slightly less than completely satisfied with what turned out to be a massive triumph of an event.
