HOLLYWOOD, Calif. — A gorgeous day in Los Angeles saw a massive procession making its way along Sunset Blvd., made up of hundreds of excited fans heading to the historic Hollywood Palladium and the galaxy of A-list adult stars waiting for them on Day 2 of the 2025 X3 Expo.
One of the first sights encountered by X3 Expo attendees upon entering the crowded show floor was the Adult Time booth, offering the chance to meet the pioneering adult streaming service’s celebrated roster of contract stars and brand ambassadors, including Lauren Phillips, Seth Gamble, Siri Dahl, Lexi Luna, Leana Lovings, Casey Calvert and more.
Adult Time’s Chief Creative Officer Bree Mills, director/producers Michael Vegas and Siouxsie Q, and hard-working social media coordinator — and performer — Alison Rey were also available to interact with the X3 fans.
“We also got the bar sponsorship,” Mills told us. “So when people come into the show, we're the first brand they see, and all of our ambassadors are represented there in the signage. And with the booth, pretty much when you enter the main doors, we're right there.”
The booth hosted a dozen performers who were signing over the two days of X3 Expo, including ambassadors and fan favorites.
“It's been nice because we've had a bunch of drop-ins too, a lot of producers and crew members and talent that just want to come hang out of the booth as well,” Mills continued. “That's always a vibe. We're representing Adult Time and our motto, ‘porn done differently.’”
For Mills, the L.A.-based nature of X3 Expo is crucial to its ongoing success.
“I like the fact that it's local,” the multiply-decorated Adult Time COO pointed out. “What X3 offers in terms of a way to connect with fans, it's been a good fit for us. And going forward, I’m personally coming back and doing a lot more writing and directing as a creative within our team this year.
“We’ve got about 15 projects, including feature films in all the main sexual preference categories and we are also really looking to double down on some of our award-winning studios, like Girlsway, Transfixed and Pure Taboo,” Mills added. “All of them are going to be getting their own specialty programming, feature films, special episodes, in addition to the regular scenes. Our mantra for 2025 is ‘less is more.’ We've grown to be a huge platform and now we are going to focus our energy on quality over quantity, going back to our roots and the brands that made us who we are, and hopefully putting out great products for the 2026 awards season.”
The studio also prepared a special cut of its wacky Transfixed comedy “D.O.L.L.S.,” where sci-fi, mad-scientist shenanigans of the Black Mirror/Future Darkly kind meet the lore of cult retro toys the Bratz dolls.
Brilliantly directed by Stella Smut and co-produced by Adult Time’s COO and mastermind Bree Mills, “D.O.L.L.S.” is an all-girl production featuring cis performers Avery Jane, Siri Dahl, and Leana Lovings as the wacky scientists and trans superstars Zariah Aura, Eva Maxim and Khloe Kay as the Bratz-like robotic “trandroids.” The cast is rounded by Mills herself, in a pivotal non-sex role as a mischievous lab assistant.
Mills, Aura, Dahl and Lovings were present at the screening for a Q&A with the packed audience, who heartily laughed at the legitimately funny banter among the scientists, largely improvised by the multi-talented performers.
Mills credited the deft hand of Smut’s comedy direction for the effectiveness of the final product, noting that its sci-fi, fantastic vibes owed more to “I Dream of Jeannie” than to Stanley Kubrick.
“‘D.O.L.L.S.’ was a three-day production,” Mills explained, “which is a little on the shorter side for features, but it was a super, super fun time. Three long days, plus an all-improvised script, by the way, which is not easy to do in an elaborate lab setting.”
Mills revealed that the inspiration for the feature was a conversation she had with Kay while they were filming her “Muses” showcase for transfixed.
“Khloe talked about her growing up and how the Bratz dolls were a big inspiration,” Mills told the audience. “And I learned that for a particular generation and also with many members of the trans community, the Bratz dolls were a source of love and inspiration for girls growing up. Also within the trans community, ‘dolls’ is a term of affection.
“Dolls are like perfect little princesses,” Aura — who came to the screening dressed as an homage to the Bratz — confirmed. “So very put-together, and pretty much like perfect little beings. And so we call each other dolls! Most of us are inspired by the Bratz dolls.”
Mills also gave Dahl, Lovings and Jane much credit for the success of the improvisational comedy dialogue.
“Leanna was just off the top of her head riffing, and Siri drew from her education, knowledge and love for cats,” she explained.
Added Dahl, “I feel like I've done enough roles that involve a heavy amount of ad-libbing. This one was just kind of within the realm of things that a weird, secretly furry scientist might say. I decided that my character was obsessed with giving the trandroids tails — because I am, personally, secretly a furry. So it was really fun for me.”
Lovings noted her science background.
“And I have a background in biological sciences and statistics,” she said. “So I just ad-libbed from some of my experience when I was in university.”
Aura also praised her co-stars for their improv skills.
“It was actually really incredible to watch them in real-time,” she said. “They ad-libbed the whole thing and the dolls were surprised, because they were practicing together without us. We were in another room, and when we came into the to act with y'all and be a part of the scenes, it was so cool to find out that y'all made all of that up. And it was so freaking cool. And it is so hot that Leana talked about her actual experiments. You're such a smarty and that’s definitely hot!”
Back on the floor, Little Puck graced the main stage in a larger-than-life, glittering pink wig as “Dolly Parton From Outer Space” to host the X3 Cosplay Contest (or “Cosplay Death Match,” as Puck put it), alongside a pink-suited Shawn Alff.
“I need to hear some noise, some claps, some cries, some stomps,” Puck exclaimed as the stage was overtaken by characters ranging from classic icons like Supergirl to playful renditions of old favorites like Kera Bear’s Loonette from The Big Comfy Couch.
There were no less than two Ravens from ‘Teen Titans Go,’ showcasing completely different — but equally sexy — takes on the character. Some competitors knew the devil was in the details, like the tiny plush Bruiser as part of an immaculate Elle Woods cosplay, or the all-yellow Marge Simpson who called out from the crowd below. Even the men got in on the action, with Richard Glaze’s muscle-bound Gaston drawing particular favor.
There was an initial round of introductions with some character flair thrown in for good measure- Gwen Adora was wearing a film-perfect, sky-high purple wig as the Fairy Godmother from Shrek, promising she would make all the crowd’s wishes come true.
Aliya Brynn called to the crowd with, “A little bit of faith, trust, and pixie dust, and you’ll know that I’m Tinkerbell. Now scream for me!”
After the initial round of eliminations, the contestants were encouraged to strut their stuff on the runway, showcasing their character’s best model walk — or, in some cases, stage-crawl. After another elimination, the final round had three remaining characters — Adora’s Fairy Godmother, Brynn’s Tinkerbell, and Riley Carlson’s Hannah Montana. The competition was stiff, but in the end, Brynn pulled the crowd with an enthusiastic buzzer-beater twerk that secured the win. Puck presented her with a brand-new iPad.
“This is my first time winning anything in porn — like, a competition — I’m so excited I’m shaking. And I got a fucking iPad! Thank you XBIZ!”
The one and only Cherie DeVille kindly paused the seemingly endless line of fans snaking around the Brazzers booth to offer her thoughts on yet another successful convention in her storied adult career.
“It is so crowded!” DeVille marveled. “All the Brazzers girls have such a long line. This is absolutely one of my favorite days of the whole convention calendar year. I just love fan conventions. I love the amazing energy it gives me to meet my fans in person.”
DeVille explained that when she is creating her videos, she is aware that they go out into the world and people are seeing them.
“But to see that joy reflected back in my fans' faces makes it so worthwhile,” she enthused. “It really drives me to go to set and film and put it out there. It's just everything to me, because my fans are my whole life. Without them, I would have no food, I would have no house. So to get to give a little bit of joy back to them is just so profoundly meaningful to me.”
De Ville also had the utmost praise for her long-standing partnership with Brazzers.
“This is the best booth — I mean, look around! It is the biggest booth. It has the top talent, the best men and women and non-binary people in the whole industry.”
Grooby’s Kristel Penn was parked at the trans studio’s booth, which this year was a joint booth with Flaming Hearts Media, the management company Penn co-founded with Foxxy.
“It’s been so exciting, having our FHM clients and the Grooby models hanging out in the booth together all weekend,” Penn raved. “We’re also announcing Avery Lust as Grooby’s new brand ambassador for 2025.”
Over by the stage, BranditScan had partnered with FansRevenue to set up an elaborate booth lined with foliage and $100 bills. Neon signs adorned with royal phrases like “bow to no one,” “protect your throne,” and “claim your crown” studded the walls, giving the booth its own glow. In the middle stood a plush red high-back chair where talent could lounge and take a break from the surrounding chaos, or entertain a particularly lucky fan.
“BranditScan is so proud to be partnering with FansRevenue for this booth,” said BranditScan President Jessica Hookimaw. “What’s really important for us is to foster an environment for models to be comfortable, to meet their fans safely, but also to meet each other in a space where they aren’t bombarded.
“This is our third year hosting the booth,” she continued. “So we really feel like we’ve figured out the recipe in order to engage with the models and make them feel comfortable and welcomed.”
While most studios prepared special SFW versions of their explicit features for the Palladium screening room, camming juggernaut Chaturbate opted instead to debut two episodes of the upcoming second season of its innovative series “Cam_Girlfriend,” an SFW offering created in partnership with mainstream creatives.
Building on the success of its 2020 first season, now available on the Camming Life YouTube channel, the second season of “Cam_Girlfriend” is a six-part comedy series subtitled “The Orgy.”
After civilian, neurotic, sort-of-demisexual Lewis Barkley (played by mainstream actor Marcel Arman) is invited to an orgy, he tries to decide if he should go by meeting everyone attending first to see if he is indeed attracted to them.
The show co-stars Azaria Nikolajev as pineapple-themed cam performer Pynappls and Lilith Eden as the sexually adventurous Celeste. Chaturbate’s elite broadcaster Lily LaBeau — the star of “Cam_Girlfriend” season one — served as story consultant.
The orgy concept gives the creators — writer Ethan Cole and director Daniel AM Rosenberg — the opportunity to present a cast of diverse characters, including leading Chaturbate broadcasters, and explore the state of the sexual union at the first quarter mark of the 21st century.
The show’s production values, cinematography, art direction and editing are state-of-the-art mainstream, thanks to the generous support of the Canada Media Fund (CMF) and Chaturbate.
The show is slated to air in the spring of 2025, through the Camming Life YouTube channel, and the X3 debut of episodes four and five was its first unveiling as a sneak preview.
Rosenberg spoke to the audience at a post-screening Q&A, revealing that the hardest scene to film was “this epic orgy scene that ends the whole series, where Marcel comes in and he recites this poem and expresses his love.
“That was kind of difficult to block to capture the mood and the tone,” the director explained.
Noted co-creator Cole, “The takeaway of the series is this poem I really like, the idea of, ‘Say goodbye to all the all worlds except for one to which you belong.’ It’s this idea for everyone to fully live a full life and find happiness. In some ways, you have to just honor what you want to do and say goodbye to certain people or things that don't serve you. We had to make sure that that felt good. It's a comedy about an orgy, but we thought there was something interesting in trying to make it feel like a hero's journey.”
Brazzers hosted a 20th-anniversary retrospective in the rotunda theater, looking back on two decades of award-winning, precedent-setting scenes and ahead toward what the future could bring both for the studio and for porn generally. The conversation was hosted by long-time Brazzers mainstay Keiran Lee, who both directs and stars for the studio. Lee was joined by contract stars Scott Nails, Cherie DeVille, Abigaiil Morris and Lea Lexis.
The retrospective showcased three compilations — honoring male talent, female talent, and the quintessential Brazzers extra, respectively — before closing with a sci-fi clip that speculating on where Brazzers could go in the next 20 years, starring Danny D and Xander Corvus acting as futuristic henchmen, complaining about their overlord Jordi El Nino Polla.
Lee started off the conversation with some appreciation for his peers, saying to Nails, “I'll give you a compliment. I am going to give you a compliment — for me, Scott Nails is one of the most all-rounded male performers that has ever been in the business. He can act, and he can do what he needs to do.”
Replied Nails, “Thank you. That’s the only time you’ve said anything like this!”
“Well, I am getting paid,” quipped Lee.
Lee asked Nails to tell the crowd a bit more about what it’s like to work for the studio.
“It's always been a very family-based, very close-knit company,” Nails said. “It's very nice to be able to only work with about four to six main crews pretty much. It makes it a lot easier. A lot easier to be able to be comfortable with other guys.”
Lee then asked DeVille about her experiences with the studio.
“Brazzers was the very first company I did boy/girl with,” she said. “When I started adult, I was only fucking women, because I fucked women primarily in my private life. And when I finally was brave enough to see the giant penises, I knew that it had to be Brazzers.
“So I had my first 10 scenes contracted by Brazzers,” she continued. “And I think the only problem was I really started at the top. Like the hair, the makeup, you know, the plots, the costuming, and then I had to go work for everybody else. So from that moment on, I was like, ‘I want to work for this company as much as possible.’ And then we started having contract roles. And that was the moment I started shamelessly asking on an aggressive and repeated basis, ‘Please get me a contract with Brazzers.’ And finally, they did.”
Added Morris, “When I came into the industry, I only wanted to shoot with Brazzers,” she said. “So my very first scene was Brazzers and I pretty much have exclusively shot with Brazzers even before I was contracted. So for me, it was an honor to have that realized.”
Turning to Lexis, Lee said, “You are probably one of the most outstanding producers and directors out there. Your attention to detail is what has helped Brazzers elevate to another level over the past two years.”
Flattered, Lexis responded, “I feel like the strongest impact was when I stepped behind the camera. And thank you for those compliments. I think those are some of the attributes that I like to work on.”
Offering some serious fan service back on the signing floor was everyone’s favorite pint-size dynamo, the unmistakable Coco Lovelock.
“My favorite thing about X3 is that it's almost like a party — with all your favorite friends that you've ever fucked!” she gushed. “I love that the show has gotten bigger and better throughout the years, the energy, the booths, everything just looks so immaculate. Every year, it just gets better and better.”
Lovelock’s table teemed with merch and naughty opportunities for fan interaction, showing the care and forethought she put into the preparation.
“I brought lollipops that I suck and then put it back in the package and I sign them to you,” she explained. “I brought prints. I even have a pink leather leash, so if people pay me money, they can walk me around the Expo as their pet!”
This year, Lovelock had a very special, topically relevant prize.
“Look! I brought an official Glinda doll from the ‘Wicked,’ movie,” she displayed with an enigmatic smile. “Look closely…” Then she pointed at the “Wicked.com” URL, which makes this one of the original, totally recalled tie-in products that became viral because they sent people to the noted adult studio site instead of the movie’s.
“And you know who was on the front page at Wicked.com during the viral moment…?” Lovelock winked, posing for photos with the rare, valuable collector’s item, exclusively available at X3 Expo and made one-of-a-kind by her autograph.
Meanwhile, the always stunning Ivy Lebelle made the cross-country trip from her beloved Brooklyn to meet her discerning fans at the Ricky’s Room booth.
“This is the best booth,” Lebelle — clad in booth-color-themed red signing lingerie — declared. “At X3 we always have the red satin sheets bed. And this year we have two, so you don’t even have to wait if you want to get a lay-down lap dance from the hottest girls in the business.”
As Connie Perignon gyrated over the fan immediately behind her, Lebelle expressed her love for Los Angeles’ premier fan show.
“I love how personable X3 Expo is,” she shared. “There's easy access to talking to the fans and having a good chat with them. I like that. The energy feels really positive and light and fun. There's no stress.”
Labelle also shared her excitement at the fan reaction to her XMAs-nominated showcase “Ivy’s Room,” conceived in collaboration with Ricky Johnson’s incredibly successful brand.
“I’m still obsessed with it!” she told us. “The showcase is an iconic piece of work of mine that I will never forget. Another reason I came all the way to L.A. to support Ricky’s booth is that he shot my first showcase and it's beautiful, perfect, no notes. I’m forever proud of it and I hope everyone gets to watch it.”
The Kazumi show — that 24/7 performance art piece that is the life, activities, travel, influencing, posting, eating, teaching, etc. of the unmistakable multi-media superstar — landed on the Fleshlight booth, generating an endless line of fans. If you know fandoms, you know that the Kazumi Kult is on another level, and that was on display at X3 Expo, as it is everywhere she goes.
“Hey guys, it's Kazumi!” she told us with the buoyant knob turned up to 11. “What am I doing? I’m being really annoying and sexually harassing all my fans. Honestly, my fans have been extremely normal and very respectful. It's the kind of me that's the issue! I just wanna…”
Oscillating between joking/not joking between meeting and greeting, Kazumi continued, “Yeah, I actually have pretty cool fans. I don't know about these other bitches, but my fans are cool as fuck! My fans are hot. They’re both cool and hot. Print that!”
And what makes her special X3 Expo edition Fleshlight?
“The texture makes your penis go kaboom in an extra way,” Kazumi hawked before dismissing us with a hug. “It's a new texture, and it's clear and juicy. Here’s the thing: it makes you go extra kaboom! Print that too.”
This edition of X3 Expo marked the adult convention debut of Pornhub amateur sensation Serenity Cox, who last year crossed over into studio success after being tapped by Vixen Media Group for its game-changing MILFY brand.
“This is my very first time signing or experiencing this,” Cox told us at her table on the signing floor, wide-eyed, absorbing the hustle and bustle of veteran performers and creators and their adoring, carefully cultivated fandom. “It's been really positive and there's been a lot of fans that have been quite interested to talk to me. I had no idea what to expect, so this is above and beyond what I expected. I was a little bit nervous, and thought that maybe nobody would come and see me because this is a new world for me. But it's been overwhelmingly positive.”
Cox added that her path into marquee-name stardom has been “a little unusual.”
“Vixen reached out to me, and I said, ‘Sure, I'll do it.’ And they liked my work, so then they signed me. It wasn't the traditional path. I don't have an agent. Other than one scene for Brazzers, I haven't tried to work with other companies. When I shot my first studio scenes, I was completely fresh, I knew nothing. I was just having fun doing my amateur stuff. So, I'm still learning. It's only been a year and I'm still figuring it out, but X3 is a great place and you can interact with fans in a great environment.”
A screening of Ricky Greenwood’s “Project X” for Digital Playground was hosted in the rotunda theater, drawing a crowd of eager attendees hoping to get a behind-the-scenes look at one of the most highly anticipated releases of the past year. The director was joined by Mick Blue, Alex Jones and Daniel Shar for a post-screening Q&A.
Greenwood started the event off by talking about the film’s production and some of the creative decisions made to make “Project X” stand out, saying, “It's a sci-fi movie. It was my first time doing sci-fi. You will see the movie here is shot in anamorphic. It's something that it's not normally done in porn, we usually shoot with a regular lens.”
He explained the specialized lens changed the aspect ratio of the film, giving it a “longer picture” which lends a cinematic effect reminiscent of a classic, mainstream sci-fi film.
After the screening, Greenwood started by complimenting co-star Tommy Pistol’s improv skills in the film.
“The funny part with him is that you always have to let the camera roll because you never know what he will say. And they kept one of [his improvised lines].”
After a few moments of riffing, Greenwood asked his co-stars what their favorite part of the film was. Alex Jones started off by talking about how his role as the transformative Dr. Ladner allowed him to flex his acting chops.
“I got the chance to drop the Dr. Ladner character and kind of turn into a new character,” he said. “I thought it was really cool to be able to draw inspiration from wherever I was drawing inspiration from, and then be able to just jump into a whole new character right after that.”
Mick Blue said he enjoyed that the film was “CSI serious,” and that it was fun to play the role of a government doctor in a high stakes situation, having to pretend to look at a crime scene.
“It was fun to put the mask on and put the gloves on,” he said.
Back on the floor, Hailey Rose had drawn a significant crowd at the Brazzers booth, with fans lining up against the side of the booth waiting for the chance to interact with the star.
Stepping back from a spontaneous dance party with a fan, Rose exclaimed, “The vibes are immaculate. I love X3, it’s really cool because this is my hometown event. The venue is great, it’s always so intimate and I always have fun when I come here!”
Finally, as Adult Time hosted one final screening of its pregnancy-themed feature “Birth,” the night’s headlining musical act took the main stage — chart-topping hip-hop artist BIA. The acclaimed musician brought the house down, while throngs of adult industry professionals and enthusiasts partied along.
And with that, the 2025 edition of the X3 Expo came to its inevitable conclusion. Not one of the exiting attendees seemed even slightly less than completely satisfied with what was a massive triumph of an event.
