HOLLYWOOD, Calif. — XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, which was no less spirited an affair than the day before.
Once again, the energy was electric inside the Hollywood Ballroom, which featured exhibitors showcasing a wide range of pleasure products.
Among the prominent booths on the floor this year belonged to CamToyz, which housed the company’s RAW line of ultra-realistic dildos, as well as its Majestic line of vibrators, Onix metal butt plugs, and a line of “cute and discreet toys” named Lolly.
CamToyz exec Guillermo Correa said that the company is among those leading the charge — pun intended — to ensure that the USB-C charger is the future of the adult industry.
“One of the main issues we see is that people have multiple sex toys, and 10 sex toys often means 10 different chargers, and remembering which cord belongs to which product is a mess,” said Correa. “We’ve avoided that hassle by adopting the same technology adopted by every industry, from vapes to phones and smartwatches.”
Correa notes that the Majestic Pro incorporates USB-C technology, so it’s “way easier to charge, and you don’t have to worry about your product being out of battery.”
He also adds that the nice thing about his company’s Lolly line is that the toys “don’t look like sex toys at all, and no one will know it’s a sex toy if they find it in your top drawer.”
Svakom’s Alexandro Feynerol said that his company had introduced several new products since XBIZ Retreat in Miami.
“We have a basic app that every toy is going to have, which allows the user to control a partner’s device locally or long-distance, and also allows you to sync your toy to your music or surrounding noises, so if you’re at a concert or a club, the toy can vibrate to that rhythm through our app,” said Feynerol.
“You can also do video chatting directly through our app now, so no more sending Zoom links to get down and dirty,” he added.
What’s remarkable these days is the rise of interactive porn, which allows a cam model to control thousands of toys at once via an app. Imagine the possibilities…
“The toys in our Connection Series – any toy that has the word ‘Neo’ in its name – are compatible with interactive porn,” said Feynerol. “So you can watch a video on Pornhub that will sync with our toys and masturbate you, or vibrate at the same rhythm as the action in whatever video you’re watching. You’ll also be able to connect and sync toys to webcam live streams, which cam models can then monetize with our products.”
Of course, one of the worst experiences one can have with a sex toy is when you’re in the heat of the moment, and you or your partner tries to turn it on, and the battery is dead — no power. Feynerol and his team have just the fix for that issue.
“The other update this year is this ’S’ button, which allows you to check how much battery is left on your toy, which can now be charged using a USB-C charger,” said Feynerol. “Stores always hated this element of sex toys, because customers would come in and say, ‘I lost my charger, or I broke it, or my dog chewed on it, do you have a spare one?’ But now, you can use your phone or laptop charger to charge your toys, and you don’t need a bunch of different cords.”
Feynerol also showed off the Emma Neo 2, which boasts an intense rumble, though that vibration doesn’t travel down the handle. It also comes with rabbit ears that can be used for external or internal stimulation, be it on the penis shaft, testicles or nipples.
There’s also a mini version that is just as powerful; it just doesn’t have the heating function or come with a rabbit ear attachment.
“In about a month and a half, we’re going to be launching the Echo 2, which is our new finger vibrator that comes in two pieces — the toy itself, which is extremely flexible and features a heating function that can warm the device up to 100 degrees in five minutes, and the sleeve, which takes less than a second to put on,” said Feynerol. “It comes in two different colors — pastel blue or lilac — and one side is textured, though you can turn it around and use it the other way, too, if you don’t like how it feels.
“Last but not least, we have two new anal plugs. If you knew our Iker, it was a great product, and a lot of customers requested that we make a bigger anal plug. So we did, and then they complained it was too big and said we went a bit overboard, so we scaled the Iker Neo down in size and improved the thumping action on the toy while maintaining the ergonomic design. It’s also interactive with porn and camming functions.”
Over at the Our Erotic Journey booth, Kevin Young discussed the company’s Zodiac Collection of sex toys that go with every sign, whether you’re an Aries or a Taurus. The company employs an in-house designer who turned each sign into an animal.
Young touted the Zodiac line’s vibrant hook — it’s easy for a salesperson to start a conversation with a customer and ask them, “What’s your sign?”
“It’s a great way to get people to look at the product because everybody’s into that stuff,” he said. “And then, on top of that, each toy comes with a Pokemon-like card that tells you what your sexual style is and who you’re sexually compatible with.
“We’ve been trying to push this into the distribution space, so it’s been a big win to be able to talk to a lot of people here at XBIZ Expo,” said Young, whose company is also introducing a line of pheromone-scented car accessories called EroRide that you can put in your vents to help set the mood.
“It’s not like taking a BlueChew and going for a drive,” he added. “It’s for a bit of sexy time in the car. You may not even be thinking about it, but then you start smelling some pheromones, thoughts come to your mind, and maybe there’s a little excitement below the waist. Each one lasts for about 60 days inside a car, depending on weather conditions.”
In the next aisle, XBIZ spoke to Yalissa Davey of The Male Rose, who said, “Coming to XBIZ Expo is just a great way to showcase all of the new products and let people know that we’re around.”
She then touted her booth’s hot product, which was garnering plenty of attention.
“The Male Rose is a great toy to get men more in touch with their emotions,” said Davey. “We are the No. 1 top-selling male sex toy that has taken off on TikTok and Pornhub, so it’s really, really good, and we can barely keep the Male Rose Pro on the shelf. If you’ve got time to play around and get yourself going, that’s going to be your moneymaker, but if you’ve got a job to do and you’ve got five minutes to do it, we call this the Rolls Royce because this is going to get the job done, and because of the type of silicone it is, it’ll warm up once you get going.”
Looking ahead, Davey said that the company is “cooking up something new.”
In the Creative Conceptions booth, Head of Global Sales Brad Taylor praised XBIZ Expo as an enjoyable show with quality customers.
“It was a lovely mix of people we've done business with for years and people we've never done business with before, which I think is a nice mix,” Taylor said. “We debuted the bondage brand Sie Mio at the show, and the reaction’s been fantastic.”
Creative Conceptions also introduced new Unihorns toys, adding variety to the line of stimulator.
“It's now a bit more of a destination brand than just a single SKU. There are some internal and external toys now, as well as a lower-price bullet. So now there are items at different price points and different types of toys in the brand.”
Aneros revealed its plans for 2025, which include a new product debut. At XBIZ Expo, the company focused on its most recent release, Psy.
“We wanted to give it more love and the attention that it deserved, since it was five of six years in the making,” said Aneros’ Robert Stevenson. “Creating the first-ever adjustable massager so people can then customize it to create their ‘perfect massager.’ It's good for all experience levels, from beginners to immediate and advanced. Also, because people have different statures, people who are taller, their prostate may be a little bit higher than the average prostate owner is or vice versa — according to basic human anatomy, the prostate is about 2-3” up into the body, but it's different for everybody.”
The morning after the XBIZ Honors ceremony, Aneros proudly touted their freshly won XMA trophy for Specialty Product of the Year.
“Psy is opening up a whole new segment of our brand, of what we can do,” Stevenson said. “It doesn't have to be all flashy, glitzy, glamorous, or electronic. It’s a hands-free device, but it's still innovative in its own way.”
Director of Sales and Marketing Brent Aldon said retailers can expect marketing support from the Aneros team. Noting that Aneros is synonymous with prostate massage, Aldon believes that in-store marketing material could drive the sale home.
“That means creating online portals and assets for them to access at any time of the day easily,” he said.
In the XR booth, new Creature styles were introduced with the collection expanding beyond dildos with new strokers, wearables and grinding pads.
"We've just introduced She-Wolf strokers that have hair that comes off — that was very important,” Ortiz said with relief. “Any item that has parts that are not silicone will be removable.”
The fur secures with snaps along the edge of the material. Other fantasy-inspired toys in the line include the Unicorn or Hell Hound Silicone Strap-ons.
Ortiz also informed about the difference in silicone textures.
“The question I get asked the most about the Creature toys is if they are pure silicone, and the answer is yes,” he said. “There are different densities, and the mold is the only difference between the shiny and the matte silicone. If you sandblast the inside of the mold, it comes out matte. If you don't sandblast, it's shiny.”
XR also added to the Master Series with new body-affirming wearable male and female chests and pussy and penis panties. On the softer side, the company also is gearing up for Valentine’s Day with a new Bedroom Bliss waterproof throw that’s machine-washable. Additionally, the new Rose Lover's boxes feature a rose stimulator in a box filled with roses, and Ortiz predicts items for sensation play, such as candles, also will be popular for the holiday.
At the end of one aisle, XBIZ spoke to Nicky from Lovense, who attended XBIZ Expo to show off Lush 4, a remote-controlled G-spot egg vibrator that serves as the next generation of the company’s signature toy, Lush 3.
“Everyone loves Lush 3, but we got some feedback asking us to ‘spice it up’ and make the design a little bit different,” said Nicky. “That’s why we’ve added a cool little green LED light, and the shape is slightly different. We also made the neck part a little bit stiffer so it’s easier for users to adjust the position when the toy is inside your body.”
Lovense also addressed the issue of battery life with its latest update.
“Lush 4 also features improved battery life, as it lasts an hour longer than Lush 3, plus, the vibration level is higher,” said Nicky. “There’s also a cool feature offering fast charging, so you can have an extra hour of battery life with just one five-minute charge.”
Nicky also made special mention of Lovense’s Mission 2, which is a vibrating suction cup dildo with advanced touch-sense technology.
Finally, Grace with CyberSkin showed off the company’s Electric Male Masturbator, which comes in a variety of styles — the Warrior, the Wing, the GalaxyVoy and the Titan — all of which boast different functions.
The XBIZ Expo concluded yesterday afternoon, with many participants attending the star-studded 2025 XMA Awards at the Hollywood Palladium following the three-day event.
