NEW YORK — Wicked Sensual Care’s Simply Timeless lubricant collection is being featured in a window display at the Museum of Sex in New York City.
The installation, titled MenoPossible, “seeks to bring menopause into the public eye, literally and figuratively, challenging long-held stigmas and embracing an inclusive, sex-positive approach to midlife wellness,” according to a rep. “Designed with a non-gendered and LGBTQ+ inclusive perspective, MenoPossible is a reminder that sexual health and pleasure don’t end with age — they evolve.”
Wicked Sensual Care Director of Marketing and Product Development Jessica Drake enthused about the campaign.
“We are long overdue for open, empowering conversations about menopause,” she said. “Our MenoPossible installation at the Museum of Sex helps normalize perimenopause and menopause while reframing this stage of life as one filled with possibility, not pause.”
Added Director of Business Development Cassie Pendleton, “I’ve had the opportunity to see firsthand how impactful our Timeless collection has been for our retail partners. Stores are experiencing real success with these products because shoppers — many of whom have never felt represented in this category before — are finally seeing themselves reflected on the shelves. Our partnership with the Museum of Sex is a powerful extension of that visibility.”
For more information, visit WickedSensualCare.com and MuseumOfSex.com.
