Lovers Launches 2nd Phase of 'Feel Good, Do Good, Give Good' Campaign

Lovers Launches 2nd Phase of 'Feel Good, Do Good, Give Good' Campaign

AUBURN, Wash. — Sexual wellness brand and retailer Lovers has launched the second phase of its philanthropic campaign for 2025, titled "Feel Good, Do Good, Give Good."

From May 1 through July 31, Lovers and their brand partners Evolved, Uberlube, Tantus, and Wicked will promote Trans rights and raise funds for the Transgender Law Center (TLC).

“This campaign follows a successful launch earlier this year, which raised over $50,000 for Planned Parenthood,” said a rep. “Lovers is continuing its commitment to giving back by collecting donations both online at loversstores.com and in all 40 store locations across California, Oregon, Washington, Texas, and Tennessee. One hundred percent of donations will go directly to the Transgender Law Center.

“In August 2024, Lovers surveyed its retail team to identify causes aligned with its brand mission as a judgment-free sexual wellness leader,” the rep added. “The result is a yearlong commitment to four nonprofit organizations supporting Reproductive Rights, LGBTQIA+ Advocacy, Comprehensive Sex Education, and Survivors of Domestic & Sexual Violence. Each quarter, Lovers donates $5,000 and collaborates with industry partners to amplify fundraising and awareness for each selected cause.”

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