Playboy Ventures Into Video Games

HOLLYWOOD – In its first entry into the video game market, Playboy Enterprises is teaming with two software companies to publish “Playboy: The Mansion,” which will be available in the Xbox and PlayStation 2 formats.

Co-publishers Groove Games of Scottsdale, Ariz., and Arush Entertainment of Toronto told XBiz that the game will be available in time for the Christmas season.

The companies said players will be able to step into the virtual slippers of Playboy founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons.

The 3-D game’s environment includes the estate areas such as the Game House and the Playboy Grotto where gamers will be able to step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood.

Chicago-based Playboy Enterprises, which licensed the products to Groove Games and Arush, publishes editions of Playboy magazine around the world, owns Playboy.com and operates the Playboy and Spice television networks, and licenses brands worldwide.

The companies said that Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.

A beta version of “Playboy: The Mansion” will be on display at the Electronic Entertainment Expo in Los Angeles next month.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Richard Mann Drops New Evil Angel Scene With Daisy Stone, Alexis James

Daisy Stone and Alexis James star in an Evil Angel scene alongside director/performer Richard Mann.

Abella Danger Serves Glamour and Gab at Live 'Danger She Spoke' Premiere

Multi-XMA-winning performer Abella Danger slipped into a sexy new role Thursday night, making her talk show host debut with "The Abella Show: Danger She Spoke," a new show and podcast featuring revealing conversations with fellow performers and industry personalities.

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

Meddle Blooms Fronts Latest From Grooby VR

Meddle Blooms stars in the latest release from Grooby VR, titled "How Do I Look?"

New Creator Platform 'UpTopModels.com' Launches

Producer Trey UTM has launched the new creator platform UpTopModels.com through MyMember.site.

Claudia Ross Wraps Production on Elegant Angel Feature 'Octavia Loves Girls'

Elegant Angel has announced that production has wrapped on the all-girl feature, "Octavia Loves Girls," directed by Claudia Ross.

Leah Layz Makes Her WIFEY Debut

Leah Layz has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Logan and Anton Harden.

Raissa Bellini Makes Her Blacked Raw Debut

Raissa Bellini has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside Hollywood Cash and Isiah Maxwell.

Ravyn Alexa Makes Her Digital Playground Debut

Ravyn Alexa has made her Digital Playground debut alongside Millie Morgan and multi-XMAs winner Zac Wild in “They Put the HO in Neighborhood.”

Segpay Names Tom John CTO

Segpay has appointed Tom John as its new Chief Technology Officer.

Show More