Playboy Ventures Into Video Games

HOLLYWOOD – In its first entry into the video game market, Playboy Enterprises is teaming with two software companies to publish “Playboy: The Mansion,” which will be available in the Xbox and PlayStation 2 formats.

Co-publishers Groove Games of Scottsdale, Ariz., and Arush Entertainment of Toronto told XBiz that the game will be available in time for the Christmas season.

The companies said players will be able to step into the virtual slippers of Playboy founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons.

The 3-D game’s environment includes the estate areas such as the Game House and the Playboy Grotto where gamers will be able to step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood.

Chicago-based Playboy Enterprises, which licensed the products to Groove Games and Arush, publishes editions of Playboy magazine around the world, owns Playboy.com and operates the Playboy and Spice television networks, and licenses brands worldwide.

The companies said that Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.

A beta version of “Playboy: The Mansion” will be on display at the Electronic Entertainment Expo in Los Angeles next month.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Yhivi Fronts New Brazzers Release

Yhivi stars with multi-XMA winners Mick Blue and Isiah Maxwell in a new release from Brazzers, titled "Immoral Yhivi."

Vixen Media Group Extends Exclusive Contract With Jason Luv

Vixen Media Group (VMG) has renewed its exclusive contract with Jason Luv.

Brazzers Premieres Limited Series 'Sleazy Rider'

Brazzers has released the first installment of its new limited series, "Sleazy Rider."

Sarah Arabic Stars in Latest From Brazzers

Sarah Arabic stars with Will Pounder in the latest release from Brazzers, titled “Shirtcocking for the Win.”

Evil Angel Debuts Pat Myne's 'Who Does It Better?'

Evil Angel has released director Pat Myne’s new title, “Who Does It Better?”

Virginia Becomes Latest State to Weigh 'Porn Tax'

The Virginia House of Delegates is considering a bill that would impose a 10% tax on the gross receipts of adult websites doing business in that state.

Mandii Rose Makes Her Evil Angel Debut

Mandii Rose has made her debut for Evil Angel alongside multi-XMAs winner Mick Blue.

Elizabeth Skylar Launches Production Banner on VRPorn.com

Elizabeth Skylar has launched her own virtual reality production banner on VRPorn.com.

MsSexySaigon Returns to TeamSkeet

MsSexySaigon stars in the latest scene from TeamSkeet’s “Freeuse MILF” series.

Penny Barber, Rissa May Star in Latest From MILFY

Penny Barber and Rissa May star with Dan Damage in the latest release from Vixen Media Group studio imprint MILFY.

Show More