Yahoo Said It More Than Doubled Profit

NEW YORK — More consumers are using the Internet and advertisers are rushing to market products to them.

That is the indication Internet bellwethers are expected to report in yet another quarter of strong revenue and earnings growth.

Yahoo Inc. said Wednesday that second-quarter net income and revenue more than doubled, driven by the Internet company's online advertising and consumer-service businesses.

The company said net income rose to $112.5 million, or eight cents a share, from $50.8 million, or four cents, in the year-earlier period. Revenue rose to $832.3 million from $321.4 million.

The Sunnyvale, Calif., company has been a key beneficiary of all the major consumer trends conducted over the web, including users' increased willingness to pay for online services.

Advertising revenue, growing at a rate of about 30 percent, is propelling the search engine. Growth is expected to be driven both by the search-term generated, targeted text ads that Yahoo's Overture unit displays on its and other sites' web pages, and by the "brand" ads, such as banners.

Smaller companies, such as DoubleClick Inc., Ask Jeeves Inc., FindWhat.com, ValueClick Inc. and aQuantive Inc. are also benefiting from the boom in online advertising.

And many of the search engines have gone on buying sprees, acquiring companies that have paid off.

Ask Jeeves in May doubled its search-query traffic with its acquisition of Interactive Search Holdings Inc., the Irvington, N.Y., operator of the My Way, My Search, My Web Search, iWon and Excite Web properties.

The purchase strengthened the Emeryville, Calif., search engine's bargaining position with Moutain View, Calif.-based Google Inc.

More than half of Ask Jeeves's revenue comes from text ads placed on its pages by Google.

Last month, aQuantive, which creates online marketing campaigns, agreed to buy website design company SBI.Razorfish.

That purchase broadens the Seattle company's menu of online-marketing services and brings in a number of large clients, including such heavyweights like Visa International and Kraft Foods.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More