Yahoo Said It More Than Doubled Profit

NEW YORK — More consumers are using the Internet and advertisers are rushing to market products to them.

That is the indication Internet bellwethers are expected to report in yet another quarter of strong revenue and earnings growth.

Yahoo Inc. said Wednesday that second-quarter net income and revenue more than doubled, driven by the Internet company's online advertising and consumer-service businesses.

The company said net income rose to $112.5 million, or eight cents a share, from $50.8 million, or four cents, in the year-earlier period. Revenue rose to $832.3 million from $321.4 million.

The Sunnyvale, Calif., company has been a key beneficiary of all the major consumer trends conducted over the web, including users' increased willingness to pay for online services.

Advertising revenue, growing at a rate of about 30 percent, is propelling the search engine. Growth is expected to be driven both by the search-term generated, targeted text ads that Yahoo's Overture unit displays on its and other sites' web pages, and by the "brand" ads, such as banners.

Smaller companies, such as DoubleClick Inc., Ask Jeeves Inc., FindWhat.com, ValueClick Inc. and aQuantive Inc. are also benefiting from the boom in online advertising.

And many of the search engines have gone on buying sprees, acquiring companies that have paid off.

Ask Jeeves in May doubled its search-query traffic with its acquisition of Interactive Search Holdings Inc., the Irvington, N.Y., operator of the My Way, My Search, My Web Search, iWon and Excite Web properties.

The purchase strengthened the Emeryville, Calif., search engine's bargaining position with Moutain View, Calif.-based Google Inc.

More than half of Ask Jeeves's revenue comes from text ads placed on its pages by Google.

Last month, aQuantive, which creates online marketing campaigns, agreed to buy website design company SBI.Razorfish.

That purchase broadens the Seattle company's menu of online-marketing services and brings in a number of large clients, including such heavyweights like Visa International and Kraft Foods.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Clip Page Launches 'Creator Analytics' Feature

Custom content marketplace Clip Page has launched the Creator Analytics feature on its platform.

BBWXXXAdventures Relaunches Through Grooby's Blue.xxx

Paysite BBWXXXAdventures has relaunched under Grooby's new website management company Blue.xxx.

Flirt4Free Announces 'Tease the Season' Holiday Contest

Flirt4Free has announced its Tease the Season promo and model contest, which will run Dec. 21-25.The competition is led by the return of the Snowflake Contest, where models can be gifted digital snowflakes by their fans. The models who collect the most snowflakes by 11:59 a.m. on Christmas Day will win cash prizes.

SWR Data Publishes 2024 'Top Creator Platforms' Report

Adult industry market research firm SWR Data has published a report on the Top Creator Platforms of 2024.

MintStars Joins Pineapple Support as Supporter-Level Sponsor

Content platform MintStars has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support.

Politicians Aim to Study Effects of FOSTA-SESTA on Sex Workers

In an encouraging sign for sex workers, California State Representative Ro Khanna and U.S. Senator Elizabeth Warren of Massachusetts have reintroduced the SAFE SEX Workers Study Act, which aims to study the effects of FOSTA-SESTA.

Pornhub to Shut Down Access in Florida Over Age Verification

Aylo will geoblock Pornhub across Florida starting Jan. 1, when HB 3, the state's age verification law, goes into effect.

AEBN Publishes Popular Searches by Country for October, November

AEBN has released the list of popular searches from its straight and gay theaters by country in October and November.

Jacquie et Michel Acquired by 'International Fund'

French adult studio Jacquie et Michel has been acquired by an international fund, marking a significant development for the well-known brand.

YouPay Joins Pineapple Support as Sponsor, Introduces 'Permanent Donation' Feature

Australian gifting platform YouPay has joined the ranks of Pineapple Support’s partner-level sponsors.

Show More