Search Wars Heat Up, Microsoft Launches Search Tool

REDMOND, Wash. – After publicly admitting that it had made a mistake by underestimating the revenue potential of the search engine market, 18 months later, Microsoft has finally launched its new beta search technology to a great deal of industry fanfare.

Building on its previous MSN search model, which was powered by Yahoo and other companies, the Redmond, Washington-based software king has now developed an entirely Microsoft-powered search tool called MSN Search, which launched Thursday in 26 markets and 11 languages.

The new search engine can locate email and desktop files, access more than 5 billion web pages and cull results from Microsoft's Encarta encyclopedia. MSN Search can also launch specific actions from the search interface, such as listening to song samples and buying and downloading songs from MSN Music.

MSN Search enables users to conduct searches specific to a geographic location with a "Search Near Me" option that localizes results. Search queries can also be customized to yield results specific to news content, language, images, Internet domains, website addresses and web page popularity or creation date.

Although a full rollout of the search engine won't be available until next year, Microsoft said in a statement that, over time, MSN Search will completely replace the search engine Microsoft currently licenses from Yahoo.

"The release of our beta is a huge step toward delivering the information consumers are looking for online, faster than previous versions of MSN Search," said Yusuf Mehdi, corporate vice president for the MSN Information Services.

Analysts that have so far tested out the beta search tool have given it a lukewarm reception, although there is mounting speculation that the software king could still claim a substantial portion of market share from search rivals Google, Yahoo, Ask Jeeves and AOL.

In a counter move this week, Google announced that it had nearly doubled the size of its search engine index to more than 8 billion web pages, dwarfing Microsoft's 5 billion.

Google made a similar move when Yahoo launched a search engine powered by its own in-house technology by expanding its web index to 4.3 billion pages.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dirty Cinema Launches New Paysite 'MILFuckd'

Dirty Cinema has launched a new paysite, MILFuckd.com, on its network.

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Show More