Vivid, JKP, Wicked Signing More Licensing Deals

LOS ANGELES — A number of adult studios have made a flurry of notable licensing deals within the last few weeks that help could catapult their brands into the mainstream.

North Hollywood, Calif.-based Jill Kelly Productions has inked a deal to license the rights to distribute a Jill Kelly-branded line of men’s and women’s apparel and accessories with San Diego-based Mad Engine Inc., which manufactures T-shirts and sweatshirts licensed by brands such as Nintendo, Mitsubishi and Marvel Comics.

Van Nuys, Calif.-based Vivid Entertainment, which has licensed products ranging from snowboards to condoms to hand-blown sex toys, opened a Las Vegas nightclub last month in a licensing agreement with New York-based ARK Restaurants Corp.

And Vivid has also made a bold move into the apparel business with cross-promotions with Ecko Jeans and Pony shoes.

In the case of its sex-toy line, in a partnership with Phallix Inc., Vivid contract performers are introducing the new line on Saturday at Crush, a Los Angeles retailer.

The sex toys include dildos endorsed by Vivid performers Briana Banks, Savanna Samson, Sunrise Adams and Mercedez, as well as Dasha and Kira Kener.

On Friday at 4 p.m., Vivid performer Mercedez is promoting the Phallix line on Los Angeles radio station Power 106 FM.

Even Canoga Park, Calif.-based Wicked Pictures is getting into the retail action.

Wicked spokesman Daniel Metcalf told XBiz the company has successfully entered into the trading card market.

“We’re doing real well with the line,” Metcalf said of the 24-pack set have a suggested retail price of $3.99.

Metcalf noted that a Wicked clothing line is in the works.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ivy Ireland Toplines Jonni Darkko's 'Anal Size Queens 2'

Ivy Ireland headlines the second volume of director Jonni Darkko's "Anal Size Queens," from Evil Angel.

Juliana Marie, Thea Summers Lead Latest From TeamSkeet

Juliana Marie and Thea Summers star with Jayden Marcos in the latest release from TeamSkeet's "Reptyle Labs" series.

Tiffani Time Stars in Latest From Kink.com

Tiffani Time stars with Nicolas Ryder in the latest installment of Kink.com's "Divine Bitches" series, titled "Power Fucked."

Kazumi Partners With Rose in Good Faith to Release 'V-Mule' Vulva-Shaped Footwear

Multi-XMAs winner Kazumi has teamed up with fashion brand Rose in Good Faith to release V-Mule vulva-shaped footwear.

Cubbi Thompson Leads Latest From New Sensations

Cubbi Thompson stars with Codey Steele in the latest release from New Sensations.

Gray Perrier, Liv Revamped & Zariah Aura Star in New Transfixed Release

Gray Perrier stars with Liv Revamped and Zariah Aura in the latest release from Transfixed, titled "Bachelorette Stripper Switcheroo."

Reptyle Debuts Cross-Site Release 'Mom vs. Girlfriend'

Reptyle is launching a cross-site release on its Family Strokes, MYLF, Freeuse, and TeamSkeet imprints, titled “Mom vs. Girlfriend.”

Sara Jay Makes Her MILFY Debut

Sara Jay has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside Hollywood Cash.

MsSexySaigon Stars in New Release From FreeUse

MsSexySaigon stars with Josh Rivers and Jason Sarcinelli in a new release from FreeUse.

Show More