Vivid, JKP, Wicked Signing More Licensing Deals

LOS ANGELES — A number of adult studios have made a flurry of notable licensing deals within the last few weeks that help could catapult their brands into the mainstream.

North Hollywood, Calif.-based Jill Kelly Productions has inked a deal to license the rights to distribute a Jill Kelly-branded line of men’s and women’s apparel and accessories with San Diego-based Mad Engine Inc., which manufactures T-shirts and sweatshirts licensed by brands such as Nintendo, Mitsubishi and Marvel Comics.

Van Nuys, Calif.-based Vivid Entertainment, which has licensed products ranging from snowboards to condoms to hand-blown sex toys, opened a Las Vegas nightclub last month in a licensing agreement with New York-based ARK Restaurants Corp.

And Vivid has also made a bold move into the apparel business with cross-promotions with Ecko Jeans and Pony shoes.

In the case of its sex-toy line, in a partnership with Phallix Inc., Vivid contract performers are introducing the new line on Saturday at Crush, a Los Angeles retailer.

The sex toys include dildos endorsed by Vivid performers Briana Banks, Savanna Samson, Sunrise Adams and Mercedez, as well as Dasha and Kira Kener.

On Friday at 4 p.m., Vivid performer Mercedez is promoting the Phallix line on Los Angeles radio station Power 106 FM.

Even Canoga Park, Calif.-based Wicked Pictures is getting into the retail action.

Wicked spokesman Daniel Metcalf told XBiz the company has successfully entered into the trading card market.

“We’re doing real well with the line,” Metcalf said of the 24-pack set have a suggested retail price of $3.99.

Metcalf noted that a Wicked clothing line is in the works.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tiffani Time Fronts Latest From Kink.com

Tiffani Time stars with Arin Jones in the latest release from Kink.com’s “Edged and Bound” series, titled “Dom Surrenders and Submits.”

Asteria Jade Makes Her Kink.com Debut

Asteria Jade has made her Kink.com debut alongside real-life partner Sage Roux in "The Debut of a Goddess."

Jessi Rae, Nala Brooks Front Latest From Blacked Raw

Jessi Rae and Nala Brooks star with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Athena Makes Her TransAngels Debut

Athena has made her TransAngels debut opposite Hime Marie in the studio’s latest release, titled “Please Drop the Soap.”

River Lynn Makes Her Tushy Debut

River Lynn has made her debut for Vixen Media Group studio imprint Tushy, alongside 2024 Euro XMAs Male Performer of the Year Christian Clay.

Serenity Cox Returns to MILFY

Multi-XMAs winner Serenity Cox has made her return to Vixen Media Group studio imprint MILFY alongside Parker Ambrose in the studio’s latest scene.

Leilani Li Stars in Latest From Kink.com

Leilani Li stars with Pierce Paris in the latest installment of the Kink.com series "Kink Trans," titled "Please Her Cock."

Abella Danger Drops 1st Episode of Her Brazzers Creator Interview Series on YouTube

Abella Danger has released the premiere episode of her new interview show produced by Brazzers Creator.

Lumi Ray Performs 1st DP in Latest From Bellesa Plus

Lumi Ray has performed her first DP alongside Dante Colle and Small Hands in the new release from Bellesa Plus, titled “The Game.”

Vixen, Julmodels to Celebrate Vixen's 10th Anniversary With 'Club Vixen' Party at XBIZ Amsterdam

Vixen Media Group (VMG) and European talent agency Julmodels will host Club Vixen at XBIZ Amsterdam on the evening of Sept. 10, which will also commemorate the 10th anniversary of flagship studio imprint Vixen.

Show More