Vivid, JKP, Wicked Signing More Licensing Deals

LOS ANGELES — A number of adult studios have made a flurry of notable licensing deals within the last few weeks that help could catapult their brands into the mainstream.

North Hollywood, Calif.-based Jill Kelly Productions has inked a deal to license the rights to distribute a Jill Kelly-branded line of men’s and women’s apparel and accessories with San Diego-based Mad Engine Inc., which manufactures T-shirts and sweatshirts licensed by brands such as Nintendo, Mitsubishi and Marvel Comics.

Van Nuys, Calif.-based Vivid Entertainment, which has licensed products ranging from snowboards to condoms to hand-blown sex toys, opened a Las Vegas nightclub last month in a licensing agreement with New York-based ARK Restaurants Corp.

And Vivid has also made a bold move into the apparel business with cross-promotions with Ecko Jeans and Pony shoes.

In the case of its sex-toy line, in a partnership with Phallix Inc., Vivid contract performers are introducing the new line on Saturday at Crush, a Los Angeles retailer.

The sex toys include dildos endorsed by Vivid performers Briana Banks, Savanna Samson, Sunrise Adams and Mercedez, as well as Dasha and Kira Kener.

On Friday at 4 p.m., Vivid performer Mercedez is promoting the Phallix line on Los Angeles radio station Power 106 FM.

Even Canoga Park, Calif.-based Wicked Pictures is getting into the retail action.

Wicked spokesman Daniel Metcalf told XBiz the company has successfully entered into the trading card market.

“We’re doing real well with the line,” Metcalf said of the 24-pack set have a suggested retail price of $3.99.

Metcalf noted that a Wicked clothing line is in the works.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lana Wolf Returns to Immoral Productions

British star Lana Wolf stars in a new two-part scene from Immoral Productions alongside Dean Van Damme and studio honcho “Porno” Dan Leal.

Lulu Chu, Connie Perignon Star in 'Locked, Cocked & Loaded' From Brazzers

Lulu Chu and Connie Perignon star with Victor Ray in the latest release from Brazzers, titled "Locked, Cocked & Loaded."

Adriana Chechik Returns to Evil Angel With Blowbang for Jonni Darkko

Adriana Chechik has returned to Evil Angel with a blowbang from director Jonni Darkko.

Chanel Camryn Headlines 'Babysitters Wanted 4' From Reality Junkies

Chanel Camryn toplines the fourth volume of "Babysitters Wanted" from Mile High Media studio imprint Reality Junkies.

Romi Rain Featured on 'Adult Time Podcast'

Romi Rain is the latest guest on “The Adult Time Podcast,” hosted by studio CCO Bree Mills.

Lily LaBeau, Sarah Jessie Topline 'My Lesbian Masseuse'

Lily LaBeau and Sarah Jessie headline "My Lesbian Masseuse," from Girlfriends Films.

Millie Morgan, Ken Feels Star in Latest From New Sensations

Millie Morgan and Ken Feels star in the latest release from New Sensations.

Violet Myers Leads New Gangbang From Blacked

Violet Myers stars in the latest gangbang release from Vixen Media Group studio imprint Blacked.

Violet Voss Stars in Latest From Bang Bros

Violet Voss stars with Don Sudan in a new scene for Bang Bros.

Taylor Vixxen, Bunny Madison Front Latest From Swappz

Taylor Vixxen and Bunny Madison star in the new scene from Swappz, titled “No Nut November School Survival Guide.”

Show More