Sin City General Manager Scott Justice said the launch of the new unit was in response to high international demand for Mayhem titles and is just one facet of the company's strategy.
Mayhem also tapped Ali Azeni, known for his work with Anabolic Europe, to helm the new unit.
"Ali brings not only a wealth of expertise and experience into the partnership but also trust in regards to the fidelity of our brand equity," Justice said. "When such a rare opportunity presents itself, it makes for an exciting business venture."
According to Justice, by March 16, Mayhem Europe will release Jim Powers' "Ass Fucked 2" and Aurora Snow's interracial title, "Back to Black: Retribution."
Founded in 1987, Sin City has been a leading force in the adult entertainment industry. The company is best known for its high-end full-length features. Sin City also commands a significant presence as a content provider for cable and satellite companies.
