Pure Pleasure Megastore Wins License Dispute

CRYSTAL CITY, Mo. — The Pure Pleasure Megacenter is once again open for business, at least for the time being.

Hoping to avoid a messy legal battle, the city council has issued a business license to the adult book and video store just three days after a judge ordered the store closed.

Pure Pleasure has been a source of controversy and heated debate for several weeks in the small Jefferson County town.

Under pressure from residents who contended the store would attract criminal activity, Mayor Tom Schilly last month blocked store owner Don Kleinhans’ requests for a license, claiming inadequate lighting.

Kleinhans challenged the denial, contending the store’s floor plan complied with all city ordinances and that he had filed all the appropriate paperwork.

“We tried to talk, we tried to negotiate, but they just refused to even work with us,” Kleinhans said, adding that Schilly rejected the appeal without providing a direct and legal reason why the store could not operate in the community.

Kleinhans then appealed to the City Council to help resolve the matter.

Frustrated with the lack of response and hoping to force the issue into court, Kleinhans, at the urging of his attorneys, decided on March 16 to open the store even without a license, and business was brisk.

“Obviously, there is a silent majority that is happy we are here and ready to buy our product,” Kleinhans said.

The move did get the courts involved. On March 18, just two days after Pure Pleasure opened, Judge Gary P. Kramer ordered the store shut down and scheduled a full hearing for March 28. He noted, however, that he expected the City Council to provide Kleinhans with a response to his appeal.

The city council apparently took Kramer’s orders seriously. Yesterday, the council issued the license, citing that it had no valid reason to keep Pure Pleasure from opening. The license came with one condition, however. The store will not be allowed to have private viewing booths inside.

The Community Interest Voice, a group that has staged several town meeting protests against the store, said they plan to picket the store.

Ironically, Kleinhans believes the publicity surrounding the license dispute, and the possibility of picketers, will be a huge boon to his business.

“We’ve run into this stuff before,” Kleinhans said. “We had a store in Kentucky where it happened, and what intrigues me is our store in Louisville did fourfold [in sales] what the other stores have done within the first six months. The only thing I can attribute it to is the number of protestors. The more protestors we had, the more media coverage we received. Ultimately, what it does is give us about $10 million in advertising.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angela White Stars in New Interactive Scene From Brazzers

Multi-XMAs winner Angela White stars with reigning and two-time XMAs Europas Male Performer of the Year Christian Clay in a new interactive release from Brazzers, titled “Taking Angela Back To Your Place.”

Marvin Love Directs 'Rich and Horny Weirdos' for Brazzers

Brazzers has released a new scene directed by Marvin Love, titled “Rich and Horny Weirdos.”

Julia James, Sage Hunter Topline 'Lesbian Sister In-Laws' Sequel

Julia James and Sage Hunter headline the latest release from Girlfriends Films, titled “Lesbian Sister In-Laws 2.”

Jade Greene Fronts Latest From TeamSkeet

Jade Greene stars with Nicky Rebel in the latest release from TeamSkeet.

Bree Mills Wraps Production on Pure Taboo Thriller 'Let Me In Too'

Adult Time has announced that production has wrapped on the Bree Mills thriller sequel "Let Me In Too."

Emma Rosie, Rebel Rhyder Topline Latest Volume of 'Hookup Hotshot: E-Girls'

Emma Rosie and Rebel Rhyder headline Brian Gozzling’s “Hookup Hotshot: E-Girls 28” from Evil Angel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Agatha Vega Fronts Latest From Ricky's Room

Reigning XMA Europas Female Performer of the Year Agatha Vega stars in the latest release from Ricky's Room, titled "Agatha Habla Sucio."

Taylor Vixxen Makes Her MILFY Debut

Taylor Vixxen has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside Dan Damage.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Show More