Doc Johnson, HighJoy.com Team on Internet-Enabled Sex Toy

NORTH HOLLYWOOD, Calif. – Sex toy manufacturer Doc Johnson has partnered with HighJoy.com to launch the HighJoy Internet-Enabled Rabbit sex toy.

Calling it the most "technologically advanced vibrator ever created," the cyber-powered iVibe Rabbit is the first sex toy that allows users to operate the device remotely via the Internet.

According to Howard Bragman, a spokesperson for Doc Johnson, the Rabbit has all the features of the classic model with the addition of remote Internet controls that work via the HighJoy.com online community. The device hooks up to a computer and allows two adults to pleasure each other remotely. The new Rabbit can also be used apart from the Internet as a freestanding vibrator.

“Since its inception, the Internet has been a way for people everywhere to find compatible communities and meet and interact," Doc Johnson CEO Ron Braverman said. "What we offer is the first tangible sexual experience over the Internet. It also represents the first sexual Internet encounter involving all the sensual pleasures of sight, sound, and for the first time, touch.”

In addition to powering the Rabbit, HighJoy features an online dating community where members can post a profile, search profiles, send emails and create favorites, all with the option using the new Doc Johnson sex toy over the Internet.

The HighJoy Rabbit has three distinct settings to control the intensity of stimulation through computers, making it ideal for couples to engage in long-distance relationships, the company said.

The device also can receive pre-programmed settings over the Internet that are available as downloads to the vibrator, and allow the user to experience the same motion as the actors on his or her favorite adult video.

The first shipment of the HighJoy-enabled Rabbit went out this week, the company said.

Founded in 1976, Doc Johnson is best known for toys created in conjunction with Vivid, including the Jenna Jameson sex toy line, the Rabbit and the Pocket Rocket.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

Teasy Agency Launches Marketing Firm

Teasy Agency has officially launched Teasy Marketing firm.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Ofcom Investigates More Sites in Wake of AV Traffic Shifts

U.K. media regulator Ofcom has launched investigations into 20 more adult sites as part of its age assurance enforcement program under the Online Safety Act.

MintStars Launches Debit Card for Creators

MintStars has launched its MintStars Creator Card, powered by Payy.

xHamster Settles Texas AV Lawsuit, Pays $120,000

Hammy Media, parent company of xHamster, has settled a lawsuit brought by the state of Texas over alleged noncompliance with the state’s age verification law, agreeing to pay a $120,000 penalty.

RevealMe Joins Pineapple Support as Partner-Level Sponsor

RevealMe has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Show More