China: Sex Toys Important for Society, Economy

BEIJING — China's attitude toward production and sale of sex toys is a positive one, and more adult toy companies are setting up shop there to manufacture their goods at competitive costs — and tap an underrepresented market.

Malaysian news outlet The Star reported that Chinese authorities have an open policy because they feel the products enhance the sex lives of couples, which then could potentially result in a more caring society.

Anne Semans, web marketing manager for toy retailer Babeland, told XBIZ she still dreams of a day when buying well-made sex toys isas easy as buying a pint of ice cream at a corner store.

"China’s a lot closer to making that a reality than we are in the U.S.," Semans said, "when shop owners are still being busted for selling dildos to adults in states like Texas."

Good Vibrations Head Buyer Coyote Days told XBIZ that though China's acceptance of manufacturing and selling adult toys brings up questions of labor practices, it's a step in the sex-positive direction.

"It’s great to see more and more countries opening their doors and minds to the adult market," Days said. "I hope that consumers in China are allowed access to sex-positive stores that offer sex education and product information as well as quality toys."

High-end toy manufacturer Lelo moved its factory from Sweden to Jiangsu province in 2005, and company CEO Filip Sedic said he believes more high-end shops will soon open in China, what he called a "very special market."

Chinese authorities released statistics that claim the country's 10-year-old adult industry has grossed more than $6 billion to date, and an upcoming Adult Care Expo 2007, an adult expo set to feature adult products from around the world, is scheduled Aug. 10-12 in Shanghai.

Adult video and print publications, however, still are banned by the government, and most adult products cannot be advertised in public.

Police recently arrested an owner of an online sex toy retailer for allegedly selling sex novels along with adult novelties.

The government launched an antiporn campaign in April in the hopes of eliminating all online pornography and obscenity. Internet porn already is illegal, and the campaign is aimed at improving filtering techniques and tightening the government's control over the Internet.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Show More