Spartacus Enterprises Celebrates 2 Decades in Adult

PORTLAND, Ore. — Adult toy manufacturer Spartacus Enterprises has turned 20 years old, and President Stephen Bergquist told XBIZ that the company's third decade will focus on breaking down boundaries to enter a more mainstream adult market.

"We want to continue taking down boundaries within our community, to help Spartacus enter a more mainstream market both at home and abroad," Bergquist said.

Spartacus Sales and Marketing Manager Sean Christensen agreed, adding that in today's market, adult shops are realizing a need for stocking fetish-oriented toys, such as nipple clamps and restraints.

"These things are no longer too out there for mainstream adult retailers to carry," Christensen said. "This was not the case 20 years ago. We are very fortunate to occupy an adult niche that seems to be growing especially fast."

Spartacus representatives officially celebrated the company's anniversary at the 2007 AVN Novelty Expo, where the team partied with retailers, buyers and industry friends.

Spartacus Vice President Laurie Bergquist told XBIZ that Spartacus spent its first decade building its reputation for quality and consistency, and after spending the following 10 years perfecting its products and brand name, she's ready to start a third decade strongly.

"For decade number three we plan to continue perfecting our packaging and coming up with innovative and original ideas to help fulfill people's fantasies," Bergquist said.

Spartacus was founded in 1987 by Albert Bedrosian with a line of metal nipple clamps. Rubber, metal and leather goods soon followed, and eventually Spartacus Enterprises was born.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More