Private, Mobile Streams Sign Wireless Distro Partnership

BARCELONA — Private hopes to catapult its worldwide brand further by choosing New York-based Mobile Streams in an agreement announced Monday to deliver exclusive content on their mobile platform initially in Europe.

The deal is particularly important for Private because Mobile Streams also is integrated to mobile networks by nearly 100 operators in other parts of the world, including blue-chip U.S. telecoms AT&T and Sprint. Mobile Streams has subsidiaries in the U.S., Germany, Argentina, Brazil, Mexico, Chile, Colombia, Australia, Hong Kong and Singapore.

The Private-Mobile Streams deal comes as media companies are offering more programming — from sports to prime-time shows to adult-content fare — through mobile devices. U.S. operators, however, haven’t embraced so-called “late night” or adult content for mobile consumers because of regulatory hurdles.

Private's content will be sold to consumers via Mobile Streams' proprietary Vuesia technology platform, which facilitates content ingestion, management, delivery, billing and reporting.

Mobile Streams also will use its Vuesia to manage the bidding on relevant keywords and present Private's content in mobile search results. Vuesia is integrated into search engines Google, Yahoo and Microsoft.

Private mobile content will be marketed through the company's multiple distribution platforms including Private.com, magazines and DVDs. "The partnership with Mobile Streams demonstrates our ongoing commitment to further maximize the Private global brand," Private COO Peter Cohen said. "Private has always been at the forefront in leveraging new media platforms for distribution of its content."

"This partnership will facilitate our ability to maximize revenues in this strategic area of wireless content distribution," he said.

With the deal announced Monday, Private is betting strong on the mobile sector. Charges for adult content are generally higher, almost more than double the average prices for popular games or ringtone downloads.

The last Juniper study on adult mobile content predicted that the market would grow to $3.3 billion by 2011 from $1.4 billion in 2006.

No financial details between Private and Mobile Streams were disclosed.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More