Boy Butter Infomercials on YouTube

CALABASAS, Calif. — BBL President and inventor of personal lubricant Boy Butter Eyal Feldman stars in two promotional video shorts for the product, which are posted on YouTube.

“It's a new, fun twist on a company training video,” Feldman said. “YouTube has made it easier to view video on the web in general, and it allows me to stand out and improve my customer service and help spread the butter. Plus, it is a totally paperless brochure, so Al Gore is smiling down on us all for viewing it.”

Feldman, who has traveled extensively giving seminars, attending trade shows and promoting the Boy Butter brand found YouTube to be a viable alternative to defray travel expenses and time spent on the road.

“Over the past year, I must have traveled tens of thousands of miles all over the U.S. visiting my distributors and chain stores at their headquarters, giving educational seminars to sales staff and store managers at their general meetings,” Feldman said.

One video features the original Boy Butter that is an oil-based, water-soluble lubricant that has long-lasting properties. While it is safe to use with silicone, the formula is not latex-safe, which Feldman explains in the video.

The other spot showcases You’ll Never Know It’s Not Butter , a water-based, latex-safe lubricant with added Shea butter and vitamin E oils.

Packaged in kitschy blue-and-yellow butter and margarine-like containers, Boy Butter initially was marketed to gay consumers. Feldman points out in the videos that now 25 percent of his customers are female.

Having the product videos on YouTube, Feldman said, allows him to reach out to a larger audience while educating them about the product and increasing his opportunities for cross marketing.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

JO to Hold Retail Associate Giveaway Throughout 2025

Lubricant brand JO has announced plans to conduct a retail associate giveaway each month throughout 2025.

Honey Play Box Sponsors La Faye Rose 'Pink October' Fundraiser

Honey Play Box sponsored La Faye Rose’s annual Pink October breast cancer fundraiser event, on Oct. 13.

Pink Toyz Rolls Out New Site Features

Online retailer Pink Toyz has introduced two new website features designed to enhance customer experiences and education.

Dame Launches Crowdfunding Campaign for New 'Hug' Cock Ring

Dame has kicked off an Indiegogo campaign to fund its new Hug cock ring.

Nalpac Releases 2024 Winter Catalog

Nalpac has released its 68-page 2024 winter catalog.

Pipedream Debuts 10 New Pleasure Products for Pre-Order

Pipedream Products is accepting pre-orders for ten new pleasure products.

Show More