Plan-o-grams, which have been used in mainstream retail for some time, are becoming a method for manufacturers and wholesalers to make their product stand out in the adult marketplace. Giving retailers specific instructions on how to group and brand product helps create consumer and visual appeal. According to Tantus CEO Michael Smith, the 162-item displays are doing well in both outlets.
“We provide a three-foot, four-foot, six-foot and full-line plan-o-gram to any of our retailers, which includes the layout map, signage and a photo of how to install the plan-o-gram,” Tantus CEO Michael Smith told XBIZ. “We also have point-of-purchase displays where the product is security-bolted onto the shelf so the consumer can walk by and take the touch-and-feel test.”
With bold, branded displays as an emerging trend in the adult retail market, the 8-foot by 8-foot full-line display makes an impressive statement, according to Smith.
“Fascinations put it up in their Tempe store,” he said. “They increased their sales of Tantus product by 310 percent — that’s an incredible movement of product for us.” Fascinations is planning to bring the full-line selection to four more of the stores in its chain.
Smith, once a resident in the Bay Area, was pleased to be able to offer the Tantus line at long-time San Francisco retailer Stormy Leather. He traveled to San Francisco to do the installation himself.
“It was really nice for us to be able to offer San Franciscans our full-line of toys and for Stormy Leather to be able to put that up in their store,” Smith said.
Returning from the recently held Adult Novelty Expo in Los Angeles, Tantus also announced the winner of their Expo sweepstakes — Peekay Inc. senior buyer Jennifer Stock.
Entry forms were sent to vendors who then returned them to the Tantus’ booth at the show. Stock won the giveaway of $500 American Airlines gift certificate.
San Diego-based Tantus Silicone is a manufacturer/wholesaler of premium silicone toys made from their proprietary Platinum blend of silicone. Top-selling products for the company included the trademarked Feeldoe line of dildos and the Bend-Over Beginners harness and dildo set.
