The Screaming O Wins Storerotica's Innovator of the Year

LAS VEGAS — Sex toy company The Screaming O was named the Adult Industry's Most Innovative Company of the Year award at the inaugural Storerotica Awards during last week's Storerotica Expo held at the Mandalay Bay Resort and Casino.

Presented by Adult Store Buyer and Teeze magazines, the awards recognized outstanding achievements in the areas of adult retail, distribution and wholesale.

Screaming O partner Keith Caggiano said he was shocked to have received such exclusive recognition by the awards show.

"There were no other nominees for the category; they just went into our bio," Caggiano said. "It’s a terrific honor.”

Caggiano and partner Justin Ross said they are honored to have been recognized by an industry they've only been a part of for two years.

"We have always tried to do things a little differently than had been done and we are excited to say we have many more innovative new things to come," Caggiano said.

The Screaming O is responsible for such adult toys as The Screaming O vibrating cock ring, The Screaming Octopus vibe and The O Boy Vibrating Quickie Kit.

The Storerotica Awards were hosted by adult performers Gina Lynn and Tera Wray and were held at the Sapphire Club Las Vegas on Aug. 27.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases Flavored Penis and Pussy Suckers

Kheper Games has debuted its new All Dicks Penis Suckers and All Chicks Pussy Suckers.

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Show More