The Screaming O Wins Storerotica's Innovator of the Year

LAS VEGAS — Sex toy company The Screaming O was named the Adult Industry's Most Innovative Company of the Year award at the inaugural Storerotica Awards during last week's Storerotica Expo held at the Mandalay Bay Resort and Casino.

Presented by Adult Store Buyer and Teeze magazines, the awards recognized outstanding achievements in the areas of adult retail, distribution and wholesale.

Screaming O partner Keith Caggiano said he was shocked to have received such exclusive recognition by the awards show.

"There were no other nominees for the category; they just went into our bio," Caggiano said. "It’s a terrific honor.”

Caggiano and partner Justin Ross said they are honored to have been recognized by an industry they've only been a part of for two years.

"We have always tried to do things a little differently than had been done and we are excited to say we have many more innovative new things to come," Caggiano said.

The Screaming O is responsible for such adult toys as The Screaming O vibrating cock ring, The Screaming Octopus vibe and The O Boy Vibrating Quickie Kit.

The Storerotica Awards were hosted by adult performers Gina Lynn and Tera Wray and were held at the Sapphire Club Las Vegas on Aug. 27.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More