The store also includes a selection of best-selling adult toys from several top toy manufacturers, including California Exotic Novelties, The Screaming O, Topco Sales and Doc Johnson.
National Sales Manager Howard Levine told XBIZ he created the store in order to make the content — which he said has been selling in retail stores like crazy — available to consumers who don't want to sign up for a membership to RealityKings.com.
"That was the only way that footage was available," Levine said. "Now there's an alternative to actually going in the website and laying down your credit card, and that is to get them on DVD."
Levine also said that in the next few months, he'll include a line of DVDs from RealityKings.com star Flower Tucci.
"There's a little something of everything," Effex Vice President of Sales and Marketing John Mauser told XBIZ.
"Reality Kings" DVD titles available at the online store include "MILF Hunter," "MILF Next Door," "Extreme Asses," "Cum Fiesta," "Round and Brown," "We Live Together," "Tranny Surprise" and "Boys First Time."
