Deep Star Now Pure Play Broadcasting

CHATSWORTH, Calif. — Deep Star Broadcasting Systems Inc. has formally changed its corporate name to Pure Play Broadcasting Corp.

Deep Star, which is owned and operated by Pure Play Media Inc., launched in July 2005 to distribute licensed adult content to cable, satellite and telephone companies for the video-on-demand market.

"Deep Star has quietly but diligently built a solid business since its inception," Pure Play Media CEO Richard Arnold said. "By changing the name, we feel we can now better associate it with the Pure Play brand name and all of the great lines that we represent. The change also provides company synergy, which will allow us to promote our content using multiplatform marketing initiatives."

Pure Play Broadcasting Corp. distributes video content from Naughty America, The Score Group, Seymore Butts and Swank Digital, plus two cutting-edge Internet companies that specialize in niche-specific content: Silver Sinema and Hundies.

Pure Play Broadcasting has an audience of 12 million households across North America, and also provides programming to satellite operators in Brazil and Mexico, and premium and broadcast channels in Europe.

"We have agreements with some of the world's leading content providers, which gives us an opportunity to offer the widest variety of genres to the adult consumer," Arnold said. "Whether a customer is looking for high-end features or wall-to-wall amateur, Pure Play Broadcasting can provide the end user with the programming of their choice."

Pure Play Broadcasting is led by Senior Vice President of Network Development Bill Furrelle, whose background in the broadcast business includes positions at the Playboy Entertainment Group, Chaos Media Networks and Viewer's Choice (now iNDemand LLC).

"The management team at Pure Play Broadcasting brings over 100 years of combined adult industry experience to the table," Furrelle said. "Our management team offers expertise in content acquisitions, scheduling and programming, and an in-depth knowledge of the constantly evolving world of technology."

For more information, visit the new Pure Play Broadcasting Corp. website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chloe Amour: Recharged, Refocused, and Ready for Real Love

These days, getting ahold of Chloe Amour on the weekend can be tough. She might ditch her phone, as was the case on a recent weekend while celebrating her birthday with family at Disneyland, riding the rides and taking in some sun.

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Isabella De Laa, Cherry Candle Star in Latest From MixedX

Isabella De Laa and Cherry Candle star in the latest release from MixedX, titled “Between Us.”

Tony Sting, Adira Allure & Dominic Pacifico Headline Latest From BiPhoria

Tony Sting, Adira Allure, and Dominic Pacifico star in the latest release from BiPhoria.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Proxy Paige, Wolf King Release 'I Kissed a Trans and I Liked It'

Evil Angel has released its latest title, “I Kissed a Trans and I Liked It,” co-directed by Proxy Paige and Wolf King.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Show More