“The [website] changes were necessitated by a trend affecting most adult and nonadult businesses today,” California Exotic Novelties President and founder Susan Colvin said. “Today’s consumer has a thirst for more product knowledge. The source for that information is the Internet. As a result, we’ve increased our web-based marketing materials.”
The new marketing materials on the website include newly designed web banners and eight QuickTme live-action commercials. In addition, the website now offers the hi-res downloadable images of every product in the California Exotic Novelties catalogue.
While CalExotics.com remains a strictly informational website (the company does not sell direct), it has proven to be an excellent tool for the company’s sales force.
“It’s been very helpful to direct customers to our website when discussing products,” Vice President of Sales Jackie White said. “Now with the additional content, the website will be more useful than ever and a great support tool for the expanding pool of etailers.”
For information on the new California Exotic Novelties website or products, contact Al Bloom at (909) 606-1950 or al@calexotics.com. For sales, contact your local California Exotic Novelties distributor or visit the California Exotic Novelties website.
