Eldorado's Jeff Waterstreet Hits 30-Year Mark

BROOMFIELD, Colo. — Sex toy and novelty distributor Eldorado is celebrating the 30-year anniversary of sales representative Jeff Waterstreet.

“I am still not sure what the future will hold for me here with Eldorado, but I am sure looking forward to the ride,” Waterstreet said.

Waterstreet started with Eldorado in 1977 and worked in the warehouse making a respectable $2.75 an hour.

Waterstreet negotiated a 27 percent raise after working at Eldorado for a week. Three years later, he took a sales position with the company.

As a smoking accessories distributor, Eldorado was a different company back then. It has transitioned industries and grown tremendously over the last 30 years and all the while, Jeff has not batted an eye, the company said.

He continues to do what he does best: keep the mood light while providing his customers with superior education and products, according to a representative.

“It’s hard to believe that Jeff has been with us for 30 years," Eldorado owner and CEO Larry Garland said. "He has seen us change industries, customer bases, and has grown into our top salesman after starting in the ranks of the warehouse.

"Jeff has an incredible knack for keeping himself amused as well as everyone around him. Over the course of the years, he has built such a great rapport with his customers that many of them will just give him a budget and have him pick inventory. What a huge compliment to him and to Eldorado."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

XR Brands Expands 'Creature Cuties' Clitoral Stimulator Collection

XR Brands has added three new products to its Creature Cuties line of unicorn-themed clitoral stimulators.

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, promotion and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Blush Debuts 'Rowen' From 'EnLust' Collection

Blush has introduced the new Rowen dildo from its EnLust line.

Show More