Eldorado's Jeff Waterstreet Hits 30-Year Mark

BROOMFIELD, Colo. — Sex toy and novelty distributor Eldorado is celebrating the 30-year anniversary of sales representative Jeff Waterstreet.

“I am still not sure what the future will hold for me here with Eldorado, but I am sure looking forward to the ride,” Waterstreet said.

Waterstreet started with Eldorado in 1977 and worked in the warehouse making a respectable $2.75 an hour.

Waterstreet negotiated a 27 percent raise after working at Eldorado for a week. Three years later, he took a sales position with the company.

As a smoking accessories distributor, Eldorado was a different company back then. It has transitioned industries and grown tremendously over the last 30 years and all the while, Jeff has not batted an eye, the company said.

He continues to do what he does best: keep the mood light while providing his customers with superior education and products, according to a representative.

“It’s hard to believe that Jeff has been with us for 30 years," Eldorado owner and CEO Larry Garland said. "He has seen us change industries, customer bases, and has grown into our top salesman after starting in the ranks of the warehouse.

"Jeff has an incredible knack for keeping himself amused as well as everyone around him. Over the course of the years, he has built such a great rapport with his customers that many of them will just give him a budget and have him pick inventory. What a huge compliment to him and to Eldorado."

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