Eldorado's Jeff Waterstreet Hits 30-Year Mark

BROOMFIELD, Colo. — Sex toy and novelty distributor Eldorado is celebrating the 30-year anniversary of sales representative Jeff Waterstreet.

“I am still not sure what the future will hold for me here with Eldorado, but I am sure looking forward to the ride,” Waterstreet said.

Waterstreet started with Eldorado in 1977 and worked in the warehouse making a respectable $2.75 an hour.

Waterstreet negotiated a 27 percent raise after working at Eldorado for a week. Three years later, he took a sales position with the company.

As a smoking accessories distributor, Eldorado was a different company back then. It has transitioned industries and grown tremendously over the last 30 years and all the while, Jeff has not batted an eye, the company said.

He continues to do what he does best: keep the mood light while providing his customers with superior education and products, according to a representative.

“It’s hard to believe that Jeff has been with us for 30 years," Eldorado owner and CEO Larry Garland said. "He has seen us change industries, customer bases, and has grown into our top salesman after starting in the ranks of the warehouse.

"Jeff has an incredible knack for keeping himself amused as well as everyone around him. Over the course of the years, he has built such a great rapport with his customers that many of them will just give him a budget and have him pick inventory. What a huge compliment to him and to Eldorado."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Besharam CEO Raj Armani Featured in Cosmopolitan Inda Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Media Platform for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Anal Academy Adds Clinician-Reviewed Training Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Show More