Williams: Law Won't Stop Me From Selling Adult Toys

BIRMINGHAM, Ala. — Adult storeowner Sherri Williams has told XBIZ that after losing an almost 10-year fight against the state ban on the sale of sex toys, she and her attorneys are preparing to file a new lawsuit challenging the law's validity.

Williams' attorney Reed Lee told XBIZ that they are working on a new strategy to challenge the law, and that there may be another way that Williams can be proactive in determining exactly what the law means and its reach.

"We are working on that," Lee said. "She doesn't necessarily have to sit back and wait to defend herself."

In October Williams announced the Supreme Court refused — for the second time — to hear her case, which then made the sale of adult toys officially illegal in the state. Despite that, Williams said, she's keeping her store stocked.

"I am now breaking the law," Williams said. "I am selling toys that are banned, but [the ban] doesn't stop me from selling them."

Williams said that she has spoken with local authorities, who told her that if there was any talk of a potential raid of her store, they'd give her a prior warning so she can prepare for it.

"I figure after 9-½ years of fighting it, it's the least they could do," Williams said.

Williams also said that she is aware of the $10,000 fine and one year of hard labor that will follow her potential arrest.

"[That] means you're out there breaking rocks and not in some cushy federal prison," Williams said. "You're out there with the real criminals who killed and raped people."

She is now hoping to band together with other Alabama adult retailers for the next leg of her fight, and hopes that this time around they will be both financially and vocally supportive.

"[They] basically have been riding on my shirttails for 9-½ years," Williams said. "It depends on them."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ofcom: Age Assurance Going Live Across 'Thousands' of Porn Sites

U.K. communications regulator Ofcom said in a statement Thursday that providers of online pornography are implementing age assurance across “thousands of sites” accessible in the U.K., in response to Ofcom’s Online Safety Act (OSA) enforcement program.

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Show More