Williams: Law Won't Stop Me From Selling Adult Toys

BIRMINGHAM, Ala. — Adult storeowner Sherri Williams has told XBIZ that after losing an almost 10-year fight against the state ban on the sale of sex toys, she and her attorneys are preparing to file a new lawsuit challenging the law's validity.

Williams' attorney Reed Lee told XBIZ that they are working on a new strategy to challenge the law, and that there may be another way that Williams can be proactive in determining exactly what the law means and its reach.

"We are working on that," Lee said. "She doesn't necessarily have to sit back and wait to defend herself."

In October Williams announced the Supreme Court refused — for the second time — to hear her case, which then made the sale of adult toys officially illegal in the state. Despite that, Williams said, she's keeping her store stocked.

"I am now breaking the law," Williams said. "I am selling toys that are banned, but [the ban] doesn't stop me from selling them."

Williams said that she has spoken with local authorities, who told her that if there was any talk of a potential raid of her store, they'd give her a prior warning so she can prepare for it.

"I figure after 9-½ years of fighting it, it's the least they could do," Williams said.

Williams also said that she is aware of the $10,000 fine and one year of hard labor that will follow her potential arrest.

"[That] means you're out there breaking rocks and not in some cushy federal prison," Williams said. "You're out there with the real criminals who killed and raped people."

She is now hoping to band together with other Alabama adult retailers for the next leg of her fight, and hopes that this time around they will be both financially and vocally supportive.

"[They] basically have been riding on my shirttails for 9-½ years," Williams said. "It depends on them."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

Before U.K. media regulator Ofcom begins enforcing new laws criminalizing certain “extreme” adult content online, it will first hold a consultation in early 2027, and then provide updated guidance for sites and platforms.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Show More