Williams: Law Won't Stop Me From Selling Adult Toys

BIRMINGHAM, Ala. — Adult storeowner Sherri Williams has told XBIZ that after losing an almost 10-year fight against the state ban on the sale of sex toys, she and her attorneys are preparing to file a new lawsuit challenging the law's validity.

Williams' attorney Reed Lee told XBIZ that they are working on a new strategy to challenge the law, and that there may be another way that Williams can be proactive in determining exactly what the law means and its reach.

"We are working on that," Lee said. "She doesn't necessarily have to sit back and wait to defend herself."

In October Williams announced the Supreme Court refused — for the second time — to hear her case, which then made the sale of adult toys officially illegal in the state. Despite that, Williams said, she's keeping her store stocked.

"I am now breaking the law," Williams said. "I am selling toys that are banned, but [the ban] doesn't stop me from selling them."

Williams said that she has spoken with local authorities, who told her that if there was any talk of a potential raid of her store, they'd give her a prior warning so she can prepare for it.

"I figure after 9-½ years of fighting it, it's the least they could do," Williams said.

Williams also said that she is aware of the $10,000 fine and one year of hard labor that will follow her potential arrest.

"[That] means you're out there breaking rocks and not in some cushy federal prison," Williams said. "You're out there with the real criminals who killed and raped people."

She is now hoping to band together with other Alabama adult retailers for the next leg of her fight, and hopes that this time around they will be both financially and vocally supportive.

"[They] basically have been riding on my shirttails for 9-½ years," Williams said. "It depends on them."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Ukrainian Parliament Rejects Porn Decriminalization Bill

The Verkhovna Rada, Ukraine’s parliament, on Thursday voted against passage of a bill that would have decriminalized the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Ofcom Fines Youngtek Solutions $800K for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed fines totaling 600,000 pounds (more than $800,000) against adult site operator Youngtek Solutions for failing to implement age checks and respond to information requests as required for compliance with the Online Safety Act.

Honey Play Box Debuts 'Kai Pro' Stroker at EroSpain

Honey Play Box introduced the new Kai Pro stroker at the 2026 EroSpain trade show in Barcelona.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents about their level of satisfaction from masturbating.

Show More