Founded by SexEntertain co-founder Mike M in 2004, Webmaster Toy Run raises money to provide toys, books and other holiday gifts to organizations that focus on underprivileged, orphaned and disabled children.
The online auction will continue at WebmasterToyRun.com/Auction.
A wide array of items are being auctioned off, including consumer electronics, high value adult traffic, a luxury suite at a NHL Hockey Game and a visit to a live adult video shoot. The highest bidders for each item will be announced on various chat boards Dec. 4.
The "Get Lucky" party was thrown by SexEntertain and Matrix Content, and sponsored by a dozen leading adult entertainment companies. According to the organizers, the party attracted more than 650 webmasters and industry professionals.
“The turn out at the Get Lucky event was tremendous, so we got a great deal of attention to the charity and a great start reaching our fundraising goals," said Mike M and Stephen Bugbee, president of Matrix Content. "We received stupendous support from leading webmasters, studios and industry icons in support of our silent auction.
"Our sincerest thanks go out to everyone who made contributions for the auction, everyone who is bidding at the auction, everyone who helped coordinate the Get Lucky event, and our friends at XBIZ, AVN, JBM and GFY for promoting our charity,” they said.
Industry participants are encouraged to make donations and suggest specific charities to sponsor, and the organizers stress that one need not be in the Los Angeles area to donate. Suggestions or questions about the auction should be sent by email to mike@sexentertain.com or by visiting WebmasterToyRun.com/Auction.