Jenna Jameson to Open Store, Bar in Former Brothel

NEW YORK — Adult superstar-turned-entrepreneur Jenna Jameson will open a store and bar with clothing designer Richie Rich, according to The New York Post's Page Six.

Rich said the two plan to name the bar The General Store and open a retail shop in the front to sell Rich's designs for clothing label Heatherette and other items hand-picked by Jameson.

Rich also said that he and Jameson chose a location in Chinatown that used to be a brothel — or "whorehouse," as Rich refers to it — but would not reveal its location.

The General Store is planned to be open and running next year.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ivy Ireland Toplines Jonni Darkko's 'Anal Size Queens 2'

Ivy Ireland headlines the second volume of director Jonni Darkko's "Anal Size Queens," from Evil Angel.

Juliana Marie, Thea Summers Lead Latest From TeamSkeet

Juliana Marie and Thea Summers star with Jayden Marcos in the latest release from TeamSkeet's "Reptyle Labs" series.

Tiffani Time Stars in Latest From Kink.com

Tiffani Time stars with Nicolas Ryder in the latest installment of Kink.com's "Divine Bitches" series, titled "Power Fucked."

Kazumi Partners With Rose in Good Faith to Release 'V-Mule' Vulva-Shaped Footwear

Multi-XMAs winner Kazumi has teamed up with fashion brand Rose in Good Faith to release V-Mule vulva-shaped footwear.

Cubbi Thompson Leads Latest From New Sensations

Cubbi Thompson stars with Codey Steele in the latest release from New Sensations.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Gray Perrier, Liv Revamped & Zariah Aura Star in New Transfixed Release

Gray Perrier stars with Liv Revamped and Zariah Aura in the latest release from Transfixed, titled "Bachelorette Stripper Switcheroo."

Starship Unveils New Executive Team

Starship Enterprises has announced its updated executive leadership team.

Reptyle Debuts Cross-Site Release 'Mom vs. Girlfriend'

Reptyle is launching a cross-site release on its Family Strokes, MYLF, Freeuse, and TeamSkeet imprints, titled “Mom vs. Girlfriend.”

Show More